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Cloud & SaaS Proponents: Know Your Enemies!


Speaker:

Louis Naugès

Co-Founder & Chief Cloud Evangelist
Revevol

Track: Hot Topics


Cloud Computing & SaaS are two very strong "disruptive" innovations which will change the IT landscape forever. Many CIOs and IT professionals think this is a threat to their careers and their power. 90% of existing IT vendors have a lot to lose: software editors, servers vendors, large consulting organizations. Knowing your real enemies is essential for all vendors or clients who want to sell or implement Cloud Computing & SaaS solutions.





 
Introduction to Private Cloud Computing – An Access Story


Speaker:

Rick German

Co-Founder & CEO
Stoneware

Track: RIAs in the Cloud SOA in the Cloud


In this session delegates will learn why Stoneware's “Private Cloud Computing” takes an access approach to cloud computing. webNetwork helps organizations transition from a client-centric to a centralized web computing environment. Without application development, organizations can easily plug their web, Windows, and hosted applications into the private cloud. Users connecting to the private cloud will be presented with a virtual web desktop that delivers all of their applications, services, documents, and data from ANYwhere, using ANY device. The session will include a live product demonstration.




 
Unlocking the Cloud with Enterprise Private PaaS


Speakers:

Mohamad Afshar

VP of Product Management
Oracle

and
Sandeep Banerjie

Sr. Director of Product Management, Oracle Public Cloud
Oracle

and
Chris Cassidy

Master Principal Sales Consultant
Oracle

Track: Enterprise-Class Cloud Computing


Like the agility benefits of public Platform as a Service (PaaS), but concerned about lock-in, security, integration and compliance? Considering an enterprise private PaaS for running Java apps? This session compares and contrasts public and private approaches to PaaS, discusses the key capabilities and benefits of an enterprise private PaaS based on a shared Java and database platform, and discusses best practices for building and operating a private PaaS. This session is a must for anyone considering using a public PaaS or building out a private PaaS.




 
Which Cloud is Right for You?


Speaker:

Peter Nickolov

Sr VP Software Engineering
3Tera Cloud Division, CA Technologies

Track: RIAs in the Cloud SOA in the Cloud


When enterprises and data centers evaluate cloud technologies and various solutions o move their applications to the cloud computing paradigm, there are many important decisions to consider, such as Will the applications be portable? Are there significant code changes and workflow changes related to moving to the cloud? Are there compromises to consider when it comes to privacy, security, data availability and compliance? What would be the smoothest transition from traditional to cloud and how to avoid the proverbial "vendor lock-in"?

This session will discuss how the creation of application portability and interoperability among Public, Private, Hybrid Clouds and different vendors is what, once achieved, will unleash much wider cloud computing adoption.





 
Yahoo! Query Language - YQL: Select * from Internet - Including Live Demo!


Speaker:

Jonathan Trevor

Technical Yahoo!
Yahoo!

Track: Hot Topics


The Yahoo! Query Language is an expressive SQL-like language that lets you query, filter and join data across Web services in real-time. With YQL, applications run faster with fewer lines of code and smaller network footprint. Developers can access and shape any data across the Internet through one simple language, no need to learn different APIs. YQL provides an extensible plugin model for connecting to any data source called Open Data Tables. Yahoo! deploys YQL as a functional cloud service, enabling developers to move their data focused business logic to the cloud where the processing takes place, and leverage Yahoo scale, content & infrastructure. This session will feature a live demo of YQL in action.





 
A New Role in the Cloud for a Tried and Tested Schemaless Database


Speakers:

Rob Tweed

Director & Co-Founder
M/Gateway Developments

and
K S Bhaskar


Fidelity National Information Services

Track: RIAs in the Cloud SOA in the Cloud


One of the more interesting aspects of the Cloud Computing revolution has been the emergence of schemaless and hierarchical databases which, it is asserted, are more readily able to meet the demands and requirements of the Cloud than the once dominant relational model. Although many of the new databases have been developed from the ground up, there have, in fact, been a number of existing, tried and tested schemaless database technologies lurking in the marketplace before the advent of Cloud Computing. These are now emerging as important and highly functional engines on which to build Cloud services.

In this session, Rob Tweed and KS Bhaskar will introduce one such product, the free, open source GT.M database which has been used by M/Gateway Developments to build their M/DB familiy of open source, cloud-ready databases, including M/DB:S: a SimpleDB clone, and M/DB:X: a unique lightweight JSON/Native XML Hybrid Database. They will explain how and why GT.M was chosen for these products, not least because of its enviable pedigree in the high-end banking industry where, just as in the Cloud, the need for scalability, resilience and total reliability is paramount.





 
Addressing Data Privacy, Residency, and Security when Adopting Cloud Applications


Speaker:

Terry Woloszyn

Founder
Leeward Security

Track: Enterprise-Class Cloud Computing


In this session Terry Woloszyn, Founder of PerspecSys Inc., will be reviewing some of the most pressing public cloud adoption challenges facing organizations today regarding security, regulatory and standards compliance. He will then outline the approaches to addressing Data Privacy, Residency, and Security (PRS) when adopting the cloud, focusing on new technologies and techniques that allow sensitive data to appear to be in the cloud, but really remain behind the enterprise firewall. The best of both worlds – leveraging public cloud application functionality, while sensitive data remains at home.




 
Application Infrastructure and Middleware on Demand


Speakers:

Jamal Mazhar

Founder & CEO
Kaavo

and
Sudhir Kulkarni

CTO
SellPoint

Track: Hot Topics


While cloud computing offers tremendous promise, it takes significant effort to deploy, run, and manage custom applications in the clouds (public or private). To achieve the full benefits of cloud computing, what's needed is on-demand middleware, automatic deployment, and run-time management of custom applications in the clouds. Contrary to the bottom-up approach of traditional tools, taking a top-down application-centric approach to managing infrastructure and middleware makes it easy to fully automate the application lifecycle management from procuring infrastructure to configuring middleware, deploying applications, and proactively managing service levels for individual applications. Using a customer case study we will discuss how the configuration of middleware and deployment and run-time management of custom application was fully automated.




 
Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints


Speaker:

Bill Platt

Sr. VP of Engineering & Support
NComputing

Track: IaaS, Cloud Platforms, Cloud Storage


Cloud-based computing infrastructures deliver broad-based functionality to end users in far-flung locales but too often the destination device remains a PC. Developments in virtual desktop technology are creating a new generation of ultra low-cost endpoints such as network monitors, set-top boxes, next-generation netbooks, and kiosks. These devices can deliver a full multimedia experience over the cloud, and enable subscription-based and application-specific computing services. This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.





 
Building and Managing a Multi-petabyte Storage System


Speaker:

Jeff Whitehead

Chief Technology Officer
Zetta

Track: IaaS, Cloud Platforms, Cloud Storage


Storage systems and technologies have come a long way, benefiting from continual advancements. However, these improvements have not kept pace with the rate of storage capacity growth at enterprises. Expanding storage footprints stress the limits of today's storage solutions, resulting in increasingly common data corruption events, such as drive failure, bit rot, network failure, controller failure and controller corruption. Learn from a CIO with multi-petabyte storage management experience how to uncover and overcome these limitations in building and scaling a high availability storage infrastructure.




 
Building Scalable and Extensible RIAs on Windows Azure


Speakers:

Ranjith Ramakrishnan

Co-Founder & CTO
Cumulux

and
Bhushan Nene


Microsoft

Track: RIAs in the Cloud SOA in the Cloud


This session will cover how to enable rich and complete User Experience customizations. We'll discuss addressing multi-tenant requirements by extending Business Logic, Data Model, and User Interface. Building on the new features of Silverlight 3 and Windows Azure, delegates will see these concepts in action in a demo of a Customer Loyalty Management application.




 
Business Acceleration with the Cloud


Speaker:

Chris Arangio

Product Manager, Cloud Infrastructure Group EMC Corporation
EMC

Track: Hot Topics


Has there ever been a more exciting time to be a small software vendor? Or a larger market opportunity for service providers? Or greater flexibility for customers? Cloud is more than a shift in technology architecture; it's a shift in the full business lifecycle of technology providers and consumers. This presentation will discuss the impact of the cloud including the challenges and opportunities for service providers, technology implementers, ISVs and their customers. It will highlight the importance of an ecosystem as a critical enabler and long term business opportunity, and describe key considerations for cloud service consumers and other participants in this ecosystem when developing a cloud strategy.




 
Cannibalizing Google App Engine


Speaker:

Kevin Noonan

Architect
Push2Cloud

Track: Management, Testing, Security & Interoperability


Google App Engine is an integrated web-stack, so it may not be apparent that its computing resources can be dismembered and consumed in isolation. In this session you will learn how to:
  • Use BigTable, the sweetmeat of Google technology, as a scalable database for desktop or remote web applications.
  • Freely host open-source software such as a blog or CMS for your project or company.
  • Run scheduled tasks and work queues to move App Engine beyond a web-stack to a general computing platform.
  • Host web-services.
  • Serve static web-content (for a site hosted elsewhere).
  • Exploit the XMPP protocol for peer-to-peer architectures, instant-messaging, presence and machine-to-machine communication.
  • Use an abstraction layer over BigTable, for access with JDBC or as a virtual filesystem.
  • Run dynamic languages, such as JRuby and Clojure, on App Engine's JVM.





 
Case Study: Fortune100 Data Center Provisions To and From * Cloud with Virtual Application Appliances


Speaker:

Greg O'Connor

President & CEO
AppZero

Track: Management, Testing, Security & Interoperability


As hype cools and work gets under way, there is a general hunger for practical, experience-based advice. In this session, Greg O’Connor follows a real world customer’s use of a single gold server-application image for cross-domain provisioning of the data center, to multiple clouds and back. The ability to move server-based applications into a stateless world across VMs – VMware, Xen, and Hyper-V – without any modifications freed this Fortune 100 company from infrastructure lock-in. The session will examine the multiplier effect of that freedom across the data center to *clouds, where “*” == any combination of Disaster Cloud, Private Cloud, Public Cloud, Hybrid Cloud on any combination of cloud vendors' offerings.




 
Cloud Computing as a Strategy: Enabling IT's Evolutionary Change


Speaker:

Tim Crawford

CIO

Track: Management, Testing, Security & Interoperability


This session deconstructs cloud computing into its true value proposition. Traditional IT operations are buckling under the increased demand from business organizations. A significant change is needed. Game-changing strategies for IT organizations will be outlined to address this increase in demand. A "cloud" framework will be detailed that includes SaaS (Software as a Service), PaaS (Platform as a Service) and IaaS (Infrastructure as a Service). The session will cover specific customer value opportunities and provider market opportunities. We will build upon existing examples to provide real opportunities to ultimately enable the IT organization for enhanced flexibility and ultimate alignment with the business.




 
Cloud Computing Drives Real World Enterprise IT Value


Speaker:

Rani Selvarajoo Urbas

Product Manager, Oracle On Demand
Oracle

Track: Enterprise-Class Cloud Computing


Cloud computing will no doubt tranform the very way traditional infrastructure and application services are being delivered. We hear a lot about the the benefits of cloud computing such as improved application development and deployment efficiencies, lower cost of entry, and faster time to provision. But how does cloud computing fit in real world enterprises? Can cloud computing address today’s enterprise concerns and requirements? What services or capabilities can real world enterprises expect to see in the Software-As-A-Service, Platform-As-A-Service and Infrastructure-As-A-Service layers? This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing to achieve the same high service levels such as availability, security, and applications integration.




 
Cloud Management: What You Don't Know Can Hurt You


Speaker:

Stephen Elliot

Vice President of Strategy
CA

Track: Hot Topics


Cloud computing providers are growing fast as IT organizations purchase more services for on-demand infrastructure resources. However, immature management tools and processes are driving up business and security risks. IT organizations must feel confident in cloud provider capabilities for real time resource provisioning, performance management, change detection, configuration management, and security as they assume Service Level Agreements and adopt cloud services. This session will answer three key questions:
  • What should customers consider when buying services from a cloud computing partner?
  • What are the most important management processes and capabilities that matter to SLAs?
  • What are the best tactics to use to reduce the risk of adopting cloud services?





 
Cloud Security - It's Nothing New; It Changes Everything!


Speaker:

Glenn Brunette

Distinguished Engineer & Chief Security Architect
Sun Microsystems

Track: Management, Testing, Security & Interoperability


This session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures. Is security different in the Cloud? Discussions of similarities and specific new challenges will be reinforced using use cases and architectural patterns showing why cloud computing has the potential to help enable security like never before!





 
Cloud Security 2.0


Speaker:

Dipto Chakravarty

Vice President of Worldwide Engineering
NetIQ

Track: Management, Testing, Security & Interoperability


As the Cloud Computing model proliferates, so will the potential threats. Thanks to the Cloud, the line between the endpoint and the enterprise has blurred. Therefore, it calls for a radically different kind of approach using a trustworthy computing model. In this session you will learn what detective, preventive and corrective controls can be implemented in the Cloud Computing model. It will examine ways to use a combination of open source as well as proprietary tools to protect the business assets at the edge of the network in concert with the hub of the enterprise.




 
Cloud Storage - Cutting Through the Hype


Speaker:

Cameron Bahar

Founder & CTO
ParaScale

Track: IaaS, Cloud Platforms, Cloud Storage


Hundreds of definitions from swarms of providers have created confusion and devalued the cloud storage landscape. In this session we will skip to the real questions, who is using cloud storage and why? The presentation will detail cloud storage customer examples and the benefits achieved by leveraging this technology. No boring definitions or hand waving technology pitches, instead real-world use cases complete with lessons learned and best practices. Join us and gain first-hand insight into cloud storage.




 
Cloud Testing for Affordable Website Reliability


Speakers:

Tom Lounibos

President & CEO
SOASTA

and
Dan Bartow

Senior Manager, Performance Engineering
Intuit

and
Mike Kavis

Vice President & Principal Cloud Architect
Cloud Technology Partners

and
Kevin Delson

Vice President of Quality Assurance
MySpace

Track: Management, Performance, Security, & Compliance


Cloud Testing enables performance tests that have never before been possible, both in terms of scale and the speed with which issues can be resolved using real time analytics. This session will focus on best practices and results, using real case studies from companies such as Intuit.

Cloud testing is a new way of establishing reliability, leveraging the Cloud to drive traffic to websites – to measure, analyze and assure performance at web-scale. It gives companies confidence that applications, whether in the Cloud or in a data center, can withstand unexpected surges in traffic. Optimizing responsiveness and the user experience before going into production or when changes occur is critical. Delegates will leave this session with an understanding of cloud testing and how it is used today to ensure website reliability and performance.





 
Combining the Cloud with the Computing: Strategies for Optimizing the Cloud


Speaker:

Willie M. Tejada

Sr. VP & General Manager, Enterprise Cloud Division
Akamai Technologies

Track: Management, Testing, Security & Interoperability


IT executives are being asked to increasingly evaluate new cloud-based services to improve business agility while lowering operating and capital costs within the enterprise. Yet often very little is known about the “cloud” itself. How does it work? What new challenges does it present for the enterprise? While cloud vendors continue to roll-out new technology to capture the imagination of application development and IT organizations – one area continues to remain overlooked – the cloud itself. In order for cloud computing to realize its full potential and become commonplace for a range of business processes and applications within the enterprise the cloud itself needs to be treated equally as important as the computing aspect. This session provides a critical look at what is needed for optimizing the cloud.




 
CTO POWER PANEL: Where's the Cloud Headed Next?


Speakers:

Jonathan Bryce

Executive Director
The OpenStack Foundation

and
Peter Nickolov

Sr VP Software Engineering
3Tera Cloud Division, CA Technologies

and
Irfan Khan

CTO
Sybase

and
David Cohen

Chief Architect, Cloud Infrastructure Group
EMC Corporation

and
Ken Gardner

Executive Chairman
SOASTA Inc.

and
Rick German

Co-Founder & CEO
Stoneware

and
Brian Clark

Vice President, Product Management
Objectivity

Track: All Tracks


This fast-moving industry Power Panel, which will moderated by Conference Chair Jeremy Geelan, will also be simulcast live on SYS-CON.TV.





 
Delivering Desktop Virtualization


Speaker:

Martin Ingram

VP of Strategy
AppSense

Track: Server, Desktop & Storage Virtualization


By virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate. Virtualization offers the possibility to standardize operating systems and applications to an extent that was not previously possible. This session will explore how by delivering user personality on top of the standardized platform, the needs of the user are also addressed- giving the best of both worlds to both users and IT.




 
Developing Advantage: Platform Leverage in the Cloud


Speaker:

Peter Coffee

VP and Head of Platform Research
Salesforce.com

Track: Enterprise-Class Cloud Computing


Cloud computing should not merely relocate the familiar pains, delays, and costs of conventional application development. The cloud already offers developers an expanding field of high-leverage frameworks that measurably improve developer productivity, accelerate deployment and radically reduce project risk. Peter Coffee, Director of Platform Research for salesforce.com, will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.





 
Developing Successful Cloud Strategies By Evaluating Data Infrastructure Demands


Speaker:

Irfan Khan

CTO
Sybase

Track: IaaS, Cloud Platforms, Cloud Storage


The cloud value proposition has drawn us here, but you've been around the block enough to know compromises will be required to leverage this platform. What compromises are you prepared to make? What discrete steps must you follow? These answers, and others, can be found by analyzing your existing information assets ­ the lifeblood of your enterprise. This session will asses the various classes of applications (transactional, analytical, mobile) within your infrastructure, present pros and cons of surging data volumes for applications residing in traditional vs. service delivery models, and how data infrastructure delivered as a service impacts business-critical information delivery.





 
Endpoint Management and Security as a Service


Speaker:

Danny Kim

CTO
FullArmor Corp.

Track: Hot Topics


With the push to maximize IT amid the ever shrinking IT budgets, one of the “holy grails” of IT is to use the cloud service model to reduce the TCO for their endpoints whether it is desktops, laptops, or smart mobile phones. This session will go in-depth into the architecture and deployment of how FullArmor, an innovative vendor that's developed one of the first commercial Windows Azure cloud service, provided full endpoint management, security, and software deployments through the cloud for hundreds of thousands of endpoints in the emerging markets at a fraction of the cost of traditional models.

This session covers a real world example of a Windows Azure based service deployed for large scale endpoint management and security solution in the emerging markets and how the same technology is being applied to reduce endpoint management for Enterprise IT and Public Sector markets through a hybrid on-premise and cloud-based solution.





 
Enterprise Cloud Computing - The Infrastructure’s Ultimate Revenge


Speaker:

Jill Tummler Singer

CEO
Tummler Singer Associates

Track: Enterprise-Class Cloud Computing


As the pressure mounts to meet more stringent budgets, CIOs need to find the proper balance between transforming IT and reducing costs. IT operational costs continue to increase as a percentage of overall IT dollars. At the same time, IT is being pressured to provide an innovative, competitive advantage for the business. Will the Enterprise Cloud support both? Can the Enterprise Cloud make infrastructure operations faster, easier, cheaper, and safer while also unleashing the transformative creativity of the workforce? Will the Cloud be both a strong efficiency play as well as the Infrastructure’s Ultimate Revenge by positioning IT to be the accelerator of corporate strategy instead of its bottleneck?

Jill Tummler Singer will discuss how Enterprise Cloud Computing naturally fits in your overall technology strategic plan and how you can convince your boss to love the Cloud.





 
Enterprise Cloud Computing Gets Real: Case Studies & Application Use Cases


Speaker:

Ellen Rubin

Founder & Vice-President
CloudSwitch

Track: Enterprise-Class Cloud Computing


Cloud computing has emerged as a compelling alternative to running all applications within a traditional corporate data center and has the potential to transform enterprise computing. However, there are significant hurdles to widespread enterprise adoption, including data security, application re-architecture, poor integration with the data center and lock-in to cloud providers. This session will review how the CloudSwitch software appliance helps enterprises surmount these obstacles and delivers the power of cloud computing seamlessly and securely. You’ll hear specific case studies and application use cases in which enterprises are using CloudSwitch to lower cost and increase business agility through cloud computing.




 
Exploring Policy-Enabled Clouds for the Enterprise


Speaker:

Ed Beauvais

Senior Product Manager, Cloud Infrastructure Group
EMC

Track: IaaS, Cloud Platforms, Cloud Storage


If you are looking to implement a fully distributed cloud storage infrastructure, then this session is for you! Delegates will learn how to roll out an enterprise storage cloud with EMC Atmos infrastructure and how you can leverage storage policy to increase manageability. Attendees will view EMC Atmos APIs and investigate design considerations such as availability, data storage mechanisms, multi-tenancy, object policy and scalability.




 
GENERAL SESSION: A New Generation of Secure Cloud Computing Solutions


Speaker:

Sam Gross

VP of Global IT Outsourcing Solutions
Unisys

Track: All Tracks


To address their unique business challenges, today’s enterprises need tailored cloud computing services that deliver the best of managed and dedicated services – whether they are public or private. The Unisys cloud computing strategy and solutions enable you to choose the services that best meet your business objectives – from self-managed, automated IT infrastructures to Unisys-managed cloud services.

One such service is Unisys Secure Private Cloud – a comprehensive IT infrastructure package enabling quick and cost-effective implementation of a private cloud for internal, on-premise services. This solution includes virtualization capabilities and the option to add Unisys Converged Remote Infrastructure Management capabilities and Unisys Stealth solution for extreme security.

Unisys innovative cloud computing portfolio is designed to help you securely move enterprise application workloads – without rewrites – to tailored cloud environments with greater confidence in maintaining the integrity of critical information.





 
GENERAL SESSION: Cloud Federation: The Perfect Storm?


Speaker:

Agatha Poon

Sr. Analyst
Yankee Group

Track: All Tracks


Based on real-world case studies, this session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure, and its timeline.




 
GENERAL SESSION: Disaster Recovery in the Storage Cloud - Customer Case Study


Speaker:

Tony Langenstein

Director of Infrastructure
Iowa Health System

Track: All Tracks


In this customer case study, Iowa Health System (IHS) will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics. In particular, Tony Langenstein will share the dramatic story and photos from a catastrophic flood that incapacitated one of the main data centers, which hosted some of the cloud storage components. The session will focus around the issue of how to protect mission-critical data in the cloud. It will be of interest to organizations and/or IT departments in any industry that are interested in hosting/deploying private or public cloud storage services.




 
GENERAL SESSION: Does Enterprise-Class Cloud Storage Really Exist?


Speaker:

Moe Kermani

President & CEO
Bycast

Track: All Tracks


As the market for cloud storage continues to heat-up, numerous cloud storage providers have started to emerge. However, it is not clear if these providers have the required infrastructure components to deliver an enterprise-class service that is supported by service level agreements. In this presentation, Dr. Kermani explores this question and shares insights gained over nearly a decade of working with service providers and IT departments to deliver enterprise-class cloud storage services to their customers.




 
GENERAL SESSION: Key Challenges in Cloud Computing and How Yahoo! is Approaching Them


Speaker:

Raghu Ramakrishnan

Chief Scientist, Audience & Cloud Computing; Yahoo! Fellow
Yahoo!

Track: All Tracks


Cloud Computing is receiving a lot of attention, and a number of companies see it as a key to increased agility and efficiency. The technology, however, is still at an early stage and many fundamental challenges need to be addressed before the full promise of the paradigm can be realized. In this general session, Yahoo! Chief Scientist Raghu Ramakrishnan will highlight some of the key challenges, describe projects at Yahoo! that seek to address one or more of these challenges, and - in particular - he will consider the issues in managing large data stores in the cloud.




 
GENERAL SESSION: Partly Cloudy - The Need for Hybrid Clouds


Speaker:

Mike Feinberg

Senior Vice President, Cloud Infrastructure Group
EMC

Track: All Tracks


Managing petabytes of unstructured data in the cloud brings forth both challenges and great opportunities. However, to fully benefit from cloud computing, we cannot look at it as new technology, but rather as an extension of today's existing IT infrastructure. In this session, Mike Feinberg, Senior Vice President of EMC's Cloud Infrastructure Group will address the key advantages of extending your infrastructure into the cloud in order to cost effectively scale and meet the growing demands of your business. Join him as he shares customer experiences and discusses new cloud business models for today's enterprises.




 
GENERAL SESSION: The Enterprise Private Cloud - From Infrastructure to Applications


Speaker:

Sudip Datta

Sr. Director of Product Management
Oracle

Track: All Tracks


Several organizations have been exploring how to realize the economic benefits of cloud computing within their own datacenter. They are looking for faster provisioning on demand, agile resource scheduling based on policies and chargeback rules to ensure resources are optimally utilized. The current focus of such private clouds has been mainly on infrastructure enablement, leaving the applications to fend for themselves. This General Session discusses how the cloud can be extended from the infrastructure to the applications, specific features for which could include Appliance builder, on-demand provisioning of multi-tier applications and dynamic resource management based on application policies.





 
GENERAL SESSION: Understanding the Relationship Between Workloads and the Cloud


Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks


The applications in support of an enterprise exhibit a wide range of operational characteristics. That diversity is the key to business success, but it has consequences. Three different perspectives must be accommodated:

    1) Enterprise Application Architect – Recognition that a single standard platform configurations is insufficient to meet the behaviors exhibited across the portfolio of applications. Most critical applications have extreme operational requirements that require specialized adjustments to operating environments.

    2) Data Center Manager – Accommodating a proliferation of platforms makes it impossible to contain costs, manage complexity or maintain reliability, especially for those critical applications.

    3) Business Executive – Applications cost too much to develop, run, and maintain. They cannot correlate growth to investment in IT.

Offering IT as a service requires a paradigm shift in technology, operational processes and thinking about how business demand – manifested by applications – affects the use of all data center resources. Enterprise Cloud Computing enables IT as a service and is the next phase in data center evolution to solve this spiraling dilemma. The question is how does business successfully operate this expensive investment? The solution lies with understanding workload characteristics fundamentals to tailor (but finite) solutions.





 
GENERAL SESSION: Unleashing the Economic Benefits of Cloud Computing


Speaker:

Jason Waxman

VP, Intel Architecture Group & GM, Cloud Platforms Group
Intel

Track: All Tracks


There are tangible economic benefits and efficiencies to be gained from cloud computing. To realize those benefits, companies should consider specific criteria and develop a strategy for how to optimize their datacenters to gain efficiencies and significantly improve datacenter TCO. This session will be key for companies that are seeking ways to improve datacenter efficiencies, drive down costs, and maximize use of their datacenter resources. Delegates will learn more about what it takes to build a cloud environment and hear about real world customer examples of how companies are gaining significant benefits from optimizing their datacenters using innovative computing technologies.




 
Hadoop @ Yahoo! - Internet Scale Data Processing


Speaker:

Eric Baldeschwieler

VP Hadoop Software Development
Yahoo!

Track: Hot Topics


Yahoo! is running the largest Hadoop clusters in the world - 25K+ servers, analyzing billions of Web pages, multiple petabytes of storage and billions of records per day. The Yahoo! Distribution of Hadoop is a publicly available source release of Hadoop as it's tested and deployed at Yahoo!'s massive clusters. This session will explain what the distribution is, why Yahoo! is sharing its investment in testing Hadoop and how it benefits the larger cloud ecosystem. We will cover major use-cases for Hadoop @ Yahoo! and provide a glance into the exciting plans moving forward around Hadoop and related open-source technologies.





 
Hosting Primary Data in the Cloud


Speaker:

Chris Schin

Vice President, Products
Zetta

Track: IaaS, Cloud Platforms, Cloud Storage


Cloud storage has firmly established itself as an option for certain types of enterprise applications, most notably archive and backup. But what about an enterprise's primary data? What are the considerations for entrusting your primary data to the cloud? What features are required and when does it makes economic sense to consider cloud storage as an option? This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.




 
Hosting your Application in a Cloud


Speaker:

Brian Ott

VP Worldwide Customer Advisory Team
Unisys

Track: IaaS, Cloud Platforms, Cloud Storage


This session will discuss a critical question that arises when considering hosting applications in the cloud. It will address concerns such as moving legacy applications to the cloud. Do they have to be re-written as Web 2.0 apps? Can applications be moved, unchanged, to the cloud? How will applications straddle the cloud and the internal datacenter? What are the implications regarding the application data migration? How will latency change when applications are moved to the cloud? What about Identity and Access Management? How will data be secured between cloud tenants? If you are considering migrating your applications to the cloud, you will be interested in these and other issues, so bring your questions with you!




 
Hosting your Application in a Cloud


Speaker:

John Treadway

Global Director of Cloud Computing Solutions
Unisys

Track: IaaS, Cloud Platforms, Cloud Storage


This session will discuss a critical question that arises when considering hosting applications in the cloud. It will address concerns such as moving legacy applications to the cloud. Do they have to be re-written as Web 2.0 apps? Can applications be moved, unchanged, to the cloud? How will applications straddle the cloud and the internal datacenter? What are the implications regarding the application data migration? How will latency change when applications are moved to the cloud? What about Identity and Access Management? How will data be secured between cloud tenants? If you are considering migrating your applications to the cloud, you will be interested in these and other issues, so bring your questions with you!




 
How Cloud Computing *Improves* Security


Speaker:

Scott C. Sanchez

Security & Privacy Officer
ScaleUp

Track: Management, Testing, Security & Interoperability


We are being bombarded with countless articles and presentations talking about the security risks in cloud computing and how organizations need to be concerned about security as they consider a move to the cloud. The truth is that organizations DO need to be concerned about security, and it’s exactly that increased concern that is driving security to a whole new level as enterprises move to the cloud. This session will focus on the key areas where you can expect to see improved security and reduced risk after a successful migration to cloud computing, as well as some of the major issues to look out for.




 
How Cloud Computing *Improves* Security


Speaker:

Scott C. Sanchez

Security & Privacy Officer
ScaleUp

Track: Management, Testing, Security & Interoperability


We are being bombarded with countless articles and presentations talking about the security risks in cloud computing and how organizations need to be concerned about security as they consider a move to the cloud. The truth is that organizations DO need to be concerned about security, and it’s exactly that increased concern that is driving security to a whole new level as enterprises move to the cloud. This session will focus on the key areas where you can expect to see improved security and reduced risk after a successful migration to cloud computing, as well as some of the major issues to look out for.




 
How the CIO Becomes a Hero Again


Speaker:

Elaine Lennox

Vice President, Dynamic Infrastructure
IBM

Track: RIAs in the Cloud SOA in the Cloud


Cloud Computing is having major impacts to the way in which IT is delivered from the data center to its many clients. For the CIO, this can be perceived as a threat to the way in which they manage data center capabilities. In reality, Cloud Computing offers a huge opportunity to the CIO who now has the capability to offer more responsive, scalable, and available IT services. This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again




 
How the Delivery of Virtualization is Being Transformed


Speaker:

Simon Crosby

CTO, Data Center & Cloud Division
Citrix

Track: Management, Performance, Security, & Compliance


As virtualization becomes more widely deployed, and enterprises look for new ways to leverage this revolutionary technology, the consumption and delivery of this technology is changing. It is no longer one-size-fits-all and confined to a specific area of the data center, but instead is proliferating within the data center and out to the user via the desktop and applications. This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what’s available today and what can be expected in the future, and best practices for deployment.




 
How the Web Hosting Industry is Embracing Cloud


Speaker:

Hameed Mohammed

Hosting Industry Manager
Microsoft

Track: IaaS, Cloud Platforms, Cloud Storage


An overview of Microsoft's strategy, programs for web hosting companies, OEMs, SIs and Cloud/SaaS ISVs. How Dynamic Data Center Toolkit from Microsoft is enabling virtualized IT infrastructure and hosted cloud computing. How OEMs, SIs and ISVs can enable agile, instantly scalable IT infrastructure that spans across private clouds and public clouds. Case studies will be shared.




 
KEYNOTE: Accelerating Innovation with Cloud Computing


Speaker:

Shelton Shugar

SVP Cloud Computing
Yahoo!

Track: All Tracks


Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.





 
KEYNOTE: Cloud Computing: Separating Hype from Reality


Speaker:

Rex Wang

VP Product Marketing
Oracle

Track: All Tracks


Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.





 
Law in the Cloud - How Lawyers and Clients both Benefit from Cloud Computing


Speaker:

Charley Moore

Founder & CEO
RocketLawyer.com

Track: Hot Topics


Lawyers often get a bad rap -­ just consider all of those ubiquitous lawyer jokes. Why? One reason for the "lawyer stigma" is because of of the traditionally high cost of legal services, and that people often only talk to lawyers when things go wrong. Now, thanks to new applications of cloud computing, lawyers are changing the way they do business - so that both lawyers and clients can work together smarter. This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.




 
Leveraging Cloud-Based Integration to Increase Customer Loyalty


Speaker:

Trisha Gross

President & CEO
Hubspan

Track: RIAs in the Cloud SOA in the Cloud


In the current economic climate, keeping customers happy and protecting your revenue base is critical to survival and growth. Join customer relationship and integration expert Trisha Gross in this session to learn how to cost-effectively build business integration communities in the cloud to retain customers, grow revenue and beat the competition. Gross will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes. During the session, Gross will demonstrate how customers such as Barnes & Noble are realizing true business impact through customer integration, such as 100% customer retention and a 25% increase in revenues.




 
Managing Sprawl and Self-Service for Virtual Machines


Speaker:

Scott Hammond

President & CEO
newScale

Track: Server, Desktop & Storage Virtualization


With virtualization, server requests can be processed in minutes instead of weeks or months. But rapid provisioning of virtual servers can result in sprawl and other challenges. How do you ensure governance and prevent sprawl, while maintaining the efficiency and agility benefits of virtualization? This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls. The session will include case studies of how a leading retailer achieved 85% faster turn-around for server requests and a health care company saved $10 million in data center costs.




 
Migrating an Enterprise Application to the Cloud: A Case Study


Speaker:

Anil Parambath

VP of Operations
CSS Corp

Track: Enterprise-Class Cloud Computing


Migrating enterprise applications to the Cloud raises multiple questions: user experience, data security and compliance, cost of migration, and a framework to assess return on investment. This session will highlight a step-wise evaluation framework for migrating an enterprise payroll application to Amazon's EC2 / S3 / EBS infrastructure. The session will discuss in detail the application characteristics, storage and compliance requirements, a monitoring and management framework able to assess resource usage on a real-time basis, and the ROI framework we used to measure lifecycle cost of ownership. We will try and extend the learning to a model for establishing a Cloud migration methodology for enterprise applications.




 
Migrating Collaborative Applications to the Cloud


Speaker:

Jeffrey Miller

Director of Professional Services
Cloud Sherpas

Track: RIAs in the Cloud SOA in the Cloud


The time has finally come for collaboration in the cloud. Multiple offerings and tools are now readily available for your organization to migrate your on-premise collaborative applications (e.g., e-mail, instant messaging, and portals) to the Cloud. Implementation and use of these tools alone, though, will not guarantee your organization a successful migration. This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud, such as – “Is my organization ready for such a change? Will migration to the Cloud for my organization’s collaborative toolkit be seen as successful? How should I anticipate managing my vendor and service level agreements?

This session will also provide a high-level overview of the leading vendors in the collaborative cloud space, as well as a review of their existing offerings. Overall, this session will provide you with a detailed understanding of the best practices you need to move your organization to the cloud – and are applicable whether or not you have already selected your cloud provider, are in the middle of the an implementation, or are trying to manage the implementation post deployment. All participants are guaranteed to leave this session ready to move forward in the successful evaluation and migration of their collaborative applications.





 
Moving HPC Apps to the Cloud: The Practitioner's Perspective


Speaker:

Victoria Livschitz

Founder & CEO
Grid Dynamics

Track: Hot Topics


HPC applications are computationally-bursty, resource-hungry and self-provisioning software systems that are ideally suited to lead the early adoption of cloud computing by core enterprise applciations. This session will examine several types of HPC applications deployed on various clouds, using different compute and data grid middleware, discuss the challenged and opportunities typical of grid deployments on the cloud, and illustrate the conclusions by performance reports and demonstrations.




 
Moving the Operating System & Desktop to the Cloud


Speaker:

Pau Garcia-Mila

Founder
eyeOS

Track: RIAs in the Cloud SOA in the Cloud


Eyeos is an Open Source project (selected Project of the Month in Sourceforge for August 2009) that creates a Cloud desktop and is installable on a wide variety of cloud environments (including single LAMP virtual servers). It acts as a platform for web applications written using the eyeOS Toolkit, and includes 67 applications and system utilities as the default pack. It currently has 9 communities in 9 countries and more than 530.000 downloads. In the Cloud Computing Expo we'll show the eyeos technology, how to brand it for your customers and how to provide it as a easy to use Cloud application. The future technology of eyeos 2.0 will be also presented. More info at http://www.eyeos.org and http://sourceforge.net/community/potm-200908/ .




 
Moving Your RIA Apps into the Cloud: 7 Challenges


Speaker:

Matias Bagini

Founder & CEO
JRapid Corp

Track: RIAs in the Cloud SOA in the Cloud


Rich Internet Applications became today de facto standard for enterprise software applications. Cloud computing is becoming the standard for software delivery. However, if you want to move your RIA apps into the cloud, using your favorite AJAX framework and putting them in a third party hosting is not just enough. There are many challenges you will face if you want to move your RIA apps into the SaaS model. Multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming are among them. In this session you will learn about these challenges and some of the ways you can deal with them.




 
My Cloud, Your Cloud, Our Cloud


Speaker:

Thorsten von Eicken

Co-Founder & CTO
RightScale

Track: IaaS, Cloud Platforms, Cloud Storage


To date, cloud computing has by and large been in the realm of public clouds such as Amazon EC2, but there has been a lot of talk about other kinds of clouds, including "private" and "hybrid" clouds. However, with these new choices comes added complexity. Typical concerns include, 'What are the key differences between a public, private and hybrid cloud?', 'How does one assess and select the cloud computing infrastructure that best meets their needs?', 'Can I develop an application and build deployments in one cloud and then replicate the same type of deployment successfully in the other type of cloud?'

In this session Thorsten von Eicken will review the definitions as well as the pros and cons of the different kinds of clouds. He will provide guidance on when and how to use each, outlining the typical uses cases for public, private and hybrid clouds using real-world examples, including: Develop in public, deploy in private; Develop in private, deploy in public; Private core, public expansion; Some runs are public, some are private, some are in-between.





 
Negotiating the Virtual/Grid/Cloud Legal Minefield


Speaker:

David Snead

Attorney at Law
W. David Snead, PC

Track: Server, Desktop & Storage Virtualization


With Internet infrastructure providers trying to figure out what virtualization, utility and grid computing means to them, plus all kinds of new service providers springing up in the world of cloud computing, how do companies handle scalability, Service Level Agreements, contracts and other legal issues that result from the transition to a Web 2.0 world? All hosting companies are essentially becoming service providers with more similarities to SaaS providers than traditional shared hosting providers. Hosting companies will be collaborating and working together more and more and in doing so, will need flexible infrastructure, contracts and SLAs.

In this session David Snead will address the legal, business and marketing issues of involved in moving into these new services, and what anyone entering into a new contract, or marketing to end users needs to know, including:

  • How to create a marketing campaign that capitalizes on the diffference between the new world of hosting, and the old world
  • Easy to understand explanations combined with smart contract exxamples for any business owner that needs to outsource technology
  • The benefits of instituting SLAs including creating SLLAs that win business, rather than turning it away
  • The need to conduct a 360 degree review of the contracting proccess when launching new products and processes





 
NEW MEDIA POWER PANEL: Ulitzer, Ning and the Future of New Media & Social Journalism


Speakers:

Tim Crawford

CIO


and
Ian Thain

Technical Evangelist
Sybase Inc

and
John Savageau

President
Pacific-Tier Communications

Track: All Tracks


This "Power Panel" - moderated by Conference Chair Jeremy Geelan - will examine the past, present and future of social media. Participants include top technology commentator-bloggers, all of them pioneers of using the Ulitzer platform to syndicate their writings and widen their Web footprint.





 
New-Generation Virtualization Technologies with Ultra Low-Cost Endpoints


Speaker:

Bill Platt

Sr. VP of Engineering & Support
NComputing

Track: Server, Desktop & Storage Virtualization


Cloud-based computing infrastructures deliver broad-based functionality to end users in far-flung locales but too often the destination device remains a PC. Developments in virtual desktop technology are creating a new generation of ultra low-cost endpoints such as network monitors, set-top boxes, next-generation netbooks, and kiosks. These devices can deliver a full multimedia experience over the cloud, and enable subscription-based and application-specific computing services. This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.





 
Next-Generation On-Demand


Speaker:

Kaj Van de Loo

Sr. VP for Platforms & On Demand
SAP

Track: Hot Topics


The SaaS pioneers have given us a taste of the potential of On-Demand, however, we've only scratched the surface in terms of what's to come and the future model for how the next generation of enterprise software will be delivered. In this session Kaj Van de Loo, Senior VP for Platforms and On Demand in the Office of the CTO of SAP AG, will walk through his perspective on where the world of Enterprise Software is headed next - putting On-Demand into the context of the enterprise world. He will step back from the headlines and outline what it will really take to offer solutions that tackle the issues facing the large enterprise.





 
OPENING KEYNOTE: The Time is Right for Enterprise Cloud Computing


Speaker:

Richard Marcello

President, Systems & Technology
Unisys

Track: All Tracks


Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".





 
Orchestration in the Cloud


Speaker:

Brian E. Boruff

VP of Cloud Computing & Software Services
CSC

Track: RIAs in the Cloud SOA in the Cloud


Managing various providers and ensuring data and processing are safe, compliant, and trustworthy is a growing concern. Organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of trust. When digital trust is restored, enterprise value can be created. For example, organizations need to know where specific data is, who can see it, who has access and if data has been tampered. Through trusted, orchestrated cloud services, organizations can manage off- and on-premise data, lower operational costs, provide transparency and enable collaboration effectively across public and private networks.





 
Policy Enforcement in the Virtualized Data Center


Speaker:

Hezi Moore

Sr. Founder & CTO
Reflex Systems

Track: Server, Desktop & Storage Virtualization


Virtualization delivers on the promise of an agile datacenter. However, it also makes it easier than ever for individuals to introduce risk into the enterprise. For organizations that are in the process of migrating critical applications from testing environments to live, production environments, this is a risk most are not willing to take. This session will identify the top three challenges enterprises face when it comes to enforcing policies, why simple rule definition falls short these environments, and outline the latest best practices to control and audit change in policy rules across both the virtual and physical infrastructure.




 
POWER PANEL: Enterprise-Level Cloud Computing: Far-Off Dream or Present Reality?


Speakers:

Rob Walters

Director, Product Management
The Planet

and
Willie M. Tejada

Sr. VP & General Manager, Enterprise Cloud Division
Akamai Technologies

and
Terry Woloszyn

Founder
Leeward Security

and
Adam Blum

CEO
Rhomobile

and
Greg O'Connor

President & CEO
AppZero

Track: All Tracks


Cloud Computing, the long-held dream of computing as a utility, has the potential to transform a large part of the IT industry, making software even more attractive as a service and shaping the way IT hardware is designed and purchased. But if it is already a commercial reality, why does Richard Stallman call it "worse than stupidity"?

What, if any, are the new economic models enabled by Cloud Computing, and how can a service operator decide whether to move to the cloud or stay in a private datacenter? What changes should be made to the design of future applications software, infrastructure software, and hardware to match the needs and opportunities of Cloud Computing?

Conference Chair Jeremy Geelan moderates this "Power Panel" which will be simulcast Web-wide on SYS-CON.TV.





 
POWER PANEL: Virtualization Power Panel moderated by Jeremy Geelan


Speakers:

John Keagy

Founder, Chairman & CEO
GoGrid

and
Rick German

Co-Founder & CEO
Stoneware

and
Mike Kavis

Vice President & Principal Cloud Architect
Cloud Technology Partners

and
Todd Ignasiak

Director, Product Management
Altor Networks

Track: All Tracks


A full description of the fast-moving industry Power Panel, which will be simulcast on SYS-CON.TV, will be posted shortly.




 
Revolutionizing Security Through Virtualization


Speaker:

Kevin Piper

Director of Technical Operations
Altor Networks

Track: Management, Performance, Security, & Compliance


Achieve unprecedented levels of security and efficiency by implementing capabilities available in next generation of security for virtualized environments. Purpose-built security solutions that address the unique demands and opportunities present in the virtual environment can be leveraged to provide government CSOs and security administrators with a level of security and simplicity which is not available in physical world deployments. Learn how you can move beyond traditional security silos by embracing the paradigm shift to virtualization. Dynamically retrieve information from systems (without the use of end point agents!) and use this information to make decisions about how security should be enforced. Case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers that are configured for high availability and dynamic resource scheduling.




 
Rich Internet Applications in the Cloud - A Match Made in Heaven


Speaker:

Mark Piller

Founder and Chief Architect
Midnight Coders

Track: RIAs in the Cloud SOA in the Cloud


This session will provide an overview of enabling Rich Internet Applications to run in the Cloud. It will review available technologies providing runtime infrastructure for connecting rich client interfaces with the cloud-enabled server-side applications. Session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients. Additionally, the session will discuss demonstration of using a Cloud for conducting stress testing of online RIAs.




 
Securing Cloud-Based Applications - ­A Primer For The Uneasy


Speaker:

Gene Golovinsky

VP of R&D
AlertLogic

Track: Management, Testing, Security & Interoperability


Cloud computing offers tremendous advantages, providing unparalleled scalability and flexibility to deliver some of business’ most important applications. The fact remains, many businesses are reluctant to adopt cloud-based solutions out of concern for the privacy and security of their data. Unwarranted fear, misguided uncertainty and general uneasiness surround the issue, preventing many organizations from adopting cloud-based solutions. This session will explore best practices and emerging standards in securing cloud computing solutions including issues related to data segregation and methodologies for securing shared resources. Misconceptions about the inherent security of cloud-based solutions will be explored and methods of overcoming those concerns will be addressed.




 
Securing the Cloud and Establishing a Level of Trust


Speaker:

Timothy Brown

Sr. Vice President
CA

Track: Management, Testing, Security & Interoperability


This session will address security needs for cloud computing. While the benefits for cloud computing are compelling, the cloud brings an additional level of security risk that must be managed and secured. Cloud computing puts personal and business-confidential data and information on systems most often external to the enterprise. Those systems are typically managed by organizations having their own security risk management policies and controls. Security must be addressed for all aspects of the cloud paradigm ­ Internal, Private, Public and Hybrid cloud envvironments. The cloud must be secured by multiple organizations, and a level of trust established and verified.




 
Security in the Cloud: Protecting Your Cloud Apps


Speaker:

Lars Ewe

CTO & VP of Engineering
Cenzic Inc.

Track: Management, Testing, Security & Interoperability


Securing data and applications that run on the web and in the cloud are among the most pressing information technology challenges for organizations today. Attacks made through common hacking techniques can lead to financial loss, compliance headaches and disastrous issues with customer privacy and overall satisfaction. While business applications are going online at a record pace, security solutions today are not keeping up. The lack of a proper protocol to test for application vulnerabilities can quickly result in large-scale security breakdowns. This session will address the Top 5 things you can do to protect your applications and prevent such security breaches from happening in the first place.





 
Shifting Clouds: How the Cloud Landscape is Evolving


Speaker:

Krishna Subramanian

Vice President of Product Marketing, Cloud Platforms
Citrix

Track: Enterprise-Class Cloud Computing


As cloud computing evolves, we are seeing explosive growth in vendor solutions, both in terms of the markets they address and the problems they solve. This session will provide a framework to classify the various cloud offerings, and explores how solutions are evolving. It will also discuss interesting emerging opportunities in cloud computing.




 
Standardizing the Cloud: Pros and Cons


Speaker:

Jonathan Bryce

Executive Director
The OpenStack Foundation

Track: Enterprise-Class Cloud Computing


Standards can accelerate adoption and development of technology. On the bleeding edge, though, they can hold back large advances that often start with proprietary systems. Is there a place for standards in the cloud? What impact will formal and informal standards have on this emerging market and ecosystem?




 
The Cloudy World of Disposable IT


Speaker:

Jon Pyke

Chief Strategy Officer
Cordys

Track: Hot Topics


The way software is being developed and deployed is changing beyond recognition now: businesses can now mix and match existing premised-based processes run on legacy applications designed entirely on the Cloud without the need to translate business wishes into complex requirement specification documents. Applications can be used on-demand, and businesses can avoid capital expenditures almost entirely and that any operational expenditure exists only as a result of a revenue stream. Learn how workflow/business process management as the Enterprise Cloud Orchestration System (ECOsystem) now plays an even more vital role in creating agile enterprises and value in this $15B market.




 
The Profit Model for Cloud Computing


Speaker:

Steve Lesem

President & CEO
Mezeo Software

Track: Hot Topics


The Cloud storage segment can provide a roadmap for how to create a viable, profitable cloud computing industry. Cloud storage has not so quietly gone from concept to tangible business with real revenue and margin opportunities. While many bet on Amazon, EMC, Google, Microsoft and Sun, it turns out they have their hands full with the entry of trusted service providers like IT hosting providers into this space. Steve Lesem will examine why the concept of "trust" is so essential and why the IT service providers who have the trusting relationships with customers are destined to triumph in the end.





 
The Rich Services Cloud


Speaker:

Charlton Barreto

Principal Architect
Intel

Track: RIAs in the Cloud SOA in the Cloud


Rich Services for Cloud Computing for businesses represent a growing trend from software users wanting responsive and immersive interactions from any location. As business applications begin presenting information the same way as the social web - interactive and visual - and carry the same reach, IT departments must adapt. This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.




 
Three Core Technologies for Virtualization-Based Desktop Management


Speaker:

Monica Lam

Professor of Computer Science
Stanford University

Track: Server, Desktop & Storage Virtualization


Virtualization changes the game of IT: now IT can deliver the full stack of PC software, including the operating system, to be run on say an employee's PC running Windows or Mac OS. Virtualization is an enabler and not a management tool per se. This session will describe three core technologies to fulfill the promise of virtualization for mobile desktop management. They are:

  • (1) Differential-Update, that allows IT to remain in control even in the face of a zero-day security breach,
  • (2) Layered-Personalization, that uses file-system layering technology to let users personalize their environments on top of one managed virtual machine
  • (3) VM-Flash , that makes it safe and quick to run VMs on USB drives and cell phones





 
To Stop the Cloud Blame Storm, You Must See Inside the Running Cloud Application


Speakers:

Mike Malloy

VP Sales & Marketing
New Relic

and
Geva Perry


"Thinking Out Cloud" Blog

Track: Enterprise-Class Cloud Computing


When application performance is not what the cloud customer expected, who’s at fault? The cloud provider’s infrastructure? The application owner’s code? The platform vendor’s deployment tools? The external services the application uses? The database tier? Only by seeing inside the production application as it is running can developers, cloud and platform providers, and IT operations teams find the answers and fix the problems. Everyone concerned about application performance will need to monitor, troubleshoot and optimize cloud-based web applications. Visibility into the application layer is critical to successful cloud use. In this session you will see how today’s revolutionary on-demand tools can help you whether you use or provide cloud services.




 
Top Cloud Computing Security Risks: Trends, Business Effects, How to Fight Them


Speaker:

Jeremiah Grossman

Founder & CTO
WhiteHat Security

Track: Management, Testing, Security & Interoperability


Oftentimes organizations adopt cloud technologies without accounting for how sensitive data will be protected and securely accessed when moved across cloud applications. As this data crosses between service providers, "bad guys" are constantly looking for weak links in the chain to access and exploit the cloud's data stores. In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report - information pulled from more than 1,000 real-world websites - to introduce the most prevalent software flaws putting data at risk in the cloud. The session will have special emphasis on separating historical trends from the current state of cloud security.




 
Top Infrastructure Headaches When Managing Applications in the Cloud


Speaker:

Chris Richardson

Head of Cloud Development
SpringSource

Track: RIAs in the Cloud SOA in the Cloud


This session addresses some of the biggest challenges in creating and launching successful web applications with little to no down time. As developers attempt to build the next best consumer-facing app to Twitter, Facebook and Hulu, the demand for scalable and reliable infrastructure will only increase. It will also discuss how cloud computing has changed the web application landscape and address the missing elements in making sure future web apps are built for the masses.





 
Trusted Computing for Virtualization Security


Speaker:

Steve Hanna

Co-Chair, Trusted Network Connect Work Group
Trusted Computing Group

Track: Management, Performance, Security, & Compliance


Virtualization offers many advantages: cost savings, flexibility, and even ecological benefits. However, it does pose several unique security problems, as witnessed in recent battles over Blue Pill and similar attacks. Trusted computing technology is a perfect fit for addressing these problems. Don't fly blind with virtualization. Learn about the latest security threats and countermeasures related to virtualization. This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security. The TPM architecture will be reviewed and its application to virtualization discussed.




 
Virtual Desktop Personalization Made Easy


Speaker:

Amy Hodler

Director of Product Management
Tranxition

Track: Server, Desktop & Storage Virtualization


User resistance is often cited as the #1 challenge with VDI. Providing a familiar, consistent experience is obviously important, but it can be difficult for centralized virtual desktops. We’ll discuss how you can use straightforward and costs effective solutions to migrate your users’ desktop ‘personalities’ to virtual desktops and easily manage them once there. Dynamically layering personality on top of non-persistent virtual machines doesn’t have to be difficult to setup or maintain. Find out how personalization for virtual desktops can be made easy.




 
Virtual Infrastructure: What is Required for the Cloud


Speaker:

Adam Hawley

Sr. Director of Product Management, Oracle VM
Oracle

Track: Server, Desktop & Storage Virtualization


Too often organizations have deployed virtual infrastructure tactically to reduce server sprawl or speed application deployments. Without a higher level view of organizational priorities, bad habits persist; unused snapshots and zombie VMs become more the rule than the exception causing budgets to continue their upward spiral. As organizations begin to view virtualization strategically and consider its role in cloud infrastructure, it is important to consider the success factors of this foundational element. This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems and resources that are necessary to improve operational efficiency and service delivery.




 
Virtualizing Resources in Production Database Systems


Speaker:

Kutay Kilic

Sr. Director/Architect, CTO Group
Sybase

Track: Server, Desktop & Storage Virtualization


Many firms have achieved great results implementing traditional server virtualization. However, in larger business-critical production database systems, this is less common. Yet, aren't these exactly the systems from which ch businesses would benefit most if resources could be virtualized and allocated dynamically. This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization. Focus areas will include techniques for optimizing database caches through dynamic memory and object binding as well as managing application SLAs through dynamic CPU/core and cluster node affinity. Delegates will learn how enterprises are benefiting from "Virtualized Resource Management" technologies in both single node database servers and multi-node database clusters to deliver virtualization's promises to business-critical database systems.




 
Walking Through Cloud Serving at Yahoo!


Speaker:

Surendra Reddy

Vice President, Cloud Serving Infrastructure Engineering
Yahoo!

Track: Enterprise-Class Cloud Computing


Yahoo! Cloud Serving Platform provides technology to build, test, deploy, run, and manage web services in the Yahoo! Cloud. The architecture of cloud services can differ significantly from traditional application models and, as such, implementing cloud applications can require a fundamental shift in application-design thought processes. Cloud can also often eliminate the need to install and run the application locally, thereby reducing the expenditure required for software maintenance, deployment, management, and support. The primary vehicle for Yahoo! cloud infrastructure is virtualization; more specifically, running virtual servers in large data centers, thereby removing the need to buy and maintain expensive hardware, and taking advantages of economies of scale by sharing Infrastructure resources. This session will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.





 
Working with Big Data and Hadoop


Speaker:

Christophe Bisciglia

Co-Founder
Cloudera

Track: Enterprise-Class Cloud Computing


Many in the industry have heard of Hadoop, but this session gets a little deeper. Hadoop is based on the same methods Google uses to store and process petabytes of data, but thanks to contributions from many in the open source community, you can leverage these same methods to make sense of every increasing volumes of enterprise data. This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.





 
Yahoo! Scalable Storage and Delivery Services


Speaker:

Chuck Neerdaels

VP, Content Storage, Delivery, and Edge
Yahoo!

Track: IaaS, Cloud Platforms, Cloud Storage


Building internet products has never been easier ­- or more challenging. When Yahoo! launches a new product, it needs to scale very quickly to serve our several hundred million users worldwide. This poses new infrastructure challenges because our applications must handle tens of thousands of requests per second spread across our global network of datacenters, and load spikes that could be an order of magnitude higher. In this session we'll talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing. We'll also talk about our open source intentions. Like Hadoop, key components and even entire services will eventually be shared externally with the goal of creating best-of-breed solutions.





 
You Have a Virtualized Environment, Now What Do You Do?


Speaker:

Jason Noel

Vice-President, Global Customer Advisory Services
Unisys

Track: Management, Performance, Security, & Compliance


While virtualization has certainly become part of a common first step to reduce Capex and increase agility, it isn’t the final destination of a complete data center transformation. As we are aware, virtualization can also create many challenges such as virtual machine sprawl, additional storage capacity, increased systems management requirements, new IT management processes, and specialized technical skills. These challenges will be even more acute as virtualization continues to progress into other areas such as desktops, storage and the network. Virtualization is undoubtedly a foundational technology to building the cloud, but it takes a whole lot more to exploit the potential benefits than just virtualization. Virtual workloads will need to be easily and securely moved between in-house systems and external cloud-based systems.

During this session, Jason Noel will provide insight and guidance on best practices to consider as you evaluate your options for transforming your traditional data center to one that is top down, business-driven and efficient with open, automated service-enabled delivery spring boarding from your virtualized environment.





 
You Have a Virtualized Environment, Now What Do You Do?


Speaker:

Jason Noel

Vice-President, Global Customer Advisory Services
Unisys

Track: Management, Performance, Security, & Compliance


While virtualization has certainly become part of a common first step to reduce Capex and increase agility, it isn’t the final destination of a complete data center transformation. As we are aware, virtualization can also create many challenges such as virtual machine sprawl, additional storage capacity, increased systems management requirements, new IT management processes, and specialized technical skills. These challenges will be even more acute as virtualization continues to progress into other areas such as desktops, storage and the network. Virtualization is undoubtedly a foundational technology to building the cloud, but it takes a whole lot more to exploit the potential benefits than just virtualization. Virtual workloads will need to be easily and securely moved between in-house systems and external cloud-based systems.

During this session, Jason Noel will provide insight and guidance on best practices to consider as you evaluate your options for transforming your traditional data center to one that is top down, business-driven and efficient with open, automated service-enabled delivery spring boarding from your virtualized environment.





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Cloud Computing Bootcamp

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Video Coverage of Cloud Computing Expo

Brian Stevens: The Opening of Virtualization
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Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Conference & Expo 2009 East
Allstar Conference Faculty Speakers Include...


VOGELS

Amazon.com

ANAND

Yahoo!

COFFEE

Salesforce

BLAKELY

Intel

CHAUDHARY

Keynote Systems

BRUNETTE

Sun

BAUER

Forbes.com

DANIELS

HP

KERPAN

CohesiveFT

FELLOWS

451 Group

KRISHNAN

ParaScale

BEVERIDGE

VIRTERA

PYKE

Cordys

WARDLEY

Canonical

WOLSKI

UCSB

TZUO

Zuora


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
virtualizationconference
2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun