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Cloud Computing Expo 2009 East
 Delivering Massively Scalable Enterprise IT as a Service

Now is the Time
for Enterprise IT to Take the Cloud
Very Seriously Indeed!
4th International Cloud Computing Conference & Expo
Santa Clara, CA | 2 - 4 November, 2009


Cloud Computing Conference & Expo 2009 West
Call for Papers - Closed


Now Open
5th International Cloud Computing Conference & Expo - Call for Papers
Submit Your Speaking Submission Today! [Click Here]

OPENING KEYNOTER: Richard Marcello, President, Systems & Technology, Unisys
DAY 2 KEYNOTER: Shelton Shugar, SVP Cloud Computing, Yahoo!
DAY 3 KEYNOTER: Richard Sarwal, Sr. VP Oracle Enterprise Manager, Oracle

Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.

Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.

Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.

Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.

The Conference theme is “"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."

Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.



Top Keynotes, Sessions, Top Delegates
The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !

SOA in the Cloud
The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.

In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote: "Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."

RIAs in the Cloud
Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.

Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
The Time is Right for Enterprise Cloud Computing

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Rich Marcello is a senior vice president of Unisys and serves as President of Systems & Technology.



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Accelerating Innovation with Cloud Computing

Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Shelton Shugar is SVP Cloud Computing at Yahoo!



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Cloud Computing: Separating Hype from RealityA World of Many Clouds

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

Richard Sarwal is SVP of Development for Oracle Enterprise Manager.



How the Delivery of Virtualization is Being Transformed
Simon Crosby - CTO, Citrix Systems
– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

Developing Successful Cloud Strategies By Evaluating Data Infrastructure Demands
Ifran Khan - CTO, Sybase
– This session will asses the various classes of applications (transactional, analytical, mobile) within your infrastructure, and how IaaS impacts business-critical information delivery.

My Cloud, Your Cloud, Our Cloud
Thorsten Von Eicken - Co-Founder & CTO, RightScale
– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is Evolving
Krishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems
– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data Processing
Eric Baldeschwieler - VP Hadoop Software Development, Yahoo!
– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and Hadoop
Christophe Bisciglia - Co-Founder at Cloudera
– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

Accelerating Innovation with Yahoo! Cloud Serving
Surenda Reddy - VP of Yahoo's Integrated Cloud and Virtualization group
– This session will will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.

How the CIO Becomes a Hero Again
Ric Telford - Vice President IBM Cloud Services
– This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.

Bridging the Gap Between Public Clouds and Private Clouds
Agatha Poon - Sr. Analyst, Yankee Group
– This session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure.

Moving HPC Apps to the Cloud: The Practitioner's Perspective
Victoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services
– This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.

Application Infrastructure and Middleware on Demand
Sudhir Kulkarni - CTO, SellPoint
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - VP, Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Application Delivery Networks & Cloud Computing
Willie M. Tejada - Vice President, Application and Site Acceleration, Akamai Technologies
– How providers of on-demand computing resources and applications can leverage ADN technologies to keep data-center build-out to a minimum while simultaneously addressing Internet delivery issues.

Hosting Primary Data in the Cloud
Jeff Treuhaft - CEO & Co-Founder, Zetta
– This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.

Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and Revenues
Trisha Gross - President and CEO, Hubspan
– This session will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes.

The Rich Services Cloud
Charlton Barreto - Principal Architect, Intel
– This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.

Top Cloud Computing Security Risks
Jeremiah Grossman - Founder & CTO, WhiteHat Security
– In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report to introduce the most prevalent software flaws putting data at risk in the cloud.

Building Scalable and Extensible RIAs on Windows Azure
Ranjith Ramakrishnan - Co-Founder & CTO,Cumulux
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.

Virtual Infrastructure: What is Required for the Cloud?
Chris Barclay - Director of Product Management, Oracle
– This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.

The Enterprise Private Cloud: From Infrastructure to Applications
Sudip Datta - Senior Director of Product Management, Oracle
– This session will discuss how to extend cloud computing beyond infrastructure to enterprise applications.

Understanding the Relationship between Workloads and the Cloud
Tony Bishop - CEO, Adaptivity
– This session will answer the question: How does business successfully operate IT as a service?

Rich Internet Applications in the Cloud - A Match Made in Heaven
Mark Piller - Founder & Chief Architect , Midnight Coders
– In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.

Application Infrastructure and Middleware on Demand
Jamal Mazhar - Founder & CEO, Kaavo
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

User Virtualization for Dynamic VDI and Personalized Virtual Desktops
Amy Hodler - Director of Product Management, Tranxition
– This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.

Migrating Collaborative Applications to the Cloud
Jeff Miller - Director of Professional Services, Cloud Sherpas
– This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.

Orchestration in the Cloud
Brian E. Boruff - VP of Cloud Computing & Software Services, CSC
– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Cloud Security - It's Nothing New; It Changes Everything!
Glenn Brunette - Chief Security Architect, Sun
–This session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures.

Developing Advantage: Platform Leverage in the Cloud
Peter Coffee - Director of Platforms, Salesforce
– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt You
Stephen Elliott - Vice President of Strategy, CA
– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.

Security in the Cloud: Protecting Your Cloud Apps
Lars Ewe - CTO & VP of Engineering, Cenzic
–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud Computing
Kevin Jackson - Vice President, Dataline
– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud Computing
Steve Lesem - President & CEO, Mezeo Software
–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop Virtualization
Martin Ingram - Vice President of Product Strategy, AppSense
– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery Services
Chuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!
–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!
Louis Naugès - President, Revevoltr
–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal Minefield
David Snead - Attorney-at-Law, W. David Snead, P.C.
–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop Management
Dr Monica Lam - Professor, Stanford University
–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

Exploring Policy-enabled Clouds for the Enterprise
Ed Beauvais - Sr. Product Manager, Cloud Infrastructure Group, EMC
–In this session delegates will view EMC Atmos APIs and investigate design considerations such as availability, data storage mechanisms, multi-tenancy, object policy and scalability.

Virtualizing Resources in Production Database Systems
Peter Thawley - Senior Director/Architect, Sybase
–This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization.

Trusted Computing for Virtualization Security
Steve Hanna - Co-Chair, Trusted Computing Group
–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data Center
Hezi Moore - Sr. Founder & CTO, Reflex Systems
–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual Machines
Scott Hammond - President & CEO, newScale
–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

Cloud Computing as a Strategy: Enabling IT's Evolutionary Change
Tim Crawford - CIO & Vice President of Strategy, Vivo
– This session will deconstruct cloud computing into the true value proposition: enhanced flexibility and ultimate alignment with the business.

Cloud Computing Bootcamp
Alan Williamson - Editor-in-Chief, Cloud Computing Journal
– Williamson will be repeating (on November 3, 2009) his ever-popular all-day Cloud Computing Bootcamp, to which Golden Pass delegates receive free admission.

A New Role in the Cloud for a Tried and Tested Schemaless Database
Rob Tweed - Co-Founder & MD, M/Gateway
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of Trust
Tim Brown - VP & Security Architect, CA
– This session will address security needs for cloud computing, including all aspects of the cloud paradigm ¬ Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 Challenges
Matias Bagini - CEO of JRapid Corp
– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App Engine
Kevin Noonan - Software Developer , Push2Cloud
– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Yahoo! Query Language - YQL: select * from internet [including Live Demo]
Jonathan Trevor - Technical Yahoo! at Yahoo!
– This session will feature a Live Demo of YQL and discuss how it helps developers to move their data focused business logic to the cloud.

Revolutionizing Security Through Virtualization
Kevin Piper - Director of Technical Operations, Altor Networks
– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints
Stephen Dukker - Chairman & CEO, NComputing
– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the Cloud
Javier Soltero - CTO of Management Products, SpringSource
– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

Cloud Computing Drives Real World Enterprise IT Value
Watson Wat - VP of Technology/CTO Oracle On Demand
– This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.

Building Scalable and Extensible RIAs on Windows Azure
Bhushan Nene - Principal Architect, Platform Evangelism, Microsoft
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.

Does Enterprise-Class Cloud Storage Really Exist?
Moe Kermani - CEO and President, Bycast
– This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.

Law in the Cloud - How Lawyers and Clients Both Benefit
Charley Moore - Founder & CEO, RocketLawyer.com
– This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.

Cloud Storage - Cutting Through the Hype
Cameron Bahar - Founder & CTO, ParaScale
– This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.

Case Study: Disaster Recovery in the Storage Cloud
Tony Langenstein - Director of Infrastructure, Iowa Health System
– This session will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Call 201 802-3021 or Click Here to Save $800!

Save $800

 Sponsorship Opportunities

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.





Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.


Video Coverage of Cloud Computing Expo

Jim Rymarczyk: Smarter Business Solutions Through Dynamic Infrastructure
Yousef A. Khalidi: Windows Azure
Martin Ingram: Why VDI?
Stephen Elliot: Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Conference & Expo 2009 West
Allstar Conference Faculty Lineup Will Include...


MARCELLO

Unisys

SHUGAR

Yahoo!

SARWAL

Oracle

COFFEE

Salesforce

KHAN

Sybase

BISCIGLIA

Cloudera

BRUNETTE

Sun

FEINBERG

EMC

NAUGES

Revevol

BORUFF

CSC

NEERDAELS

Yahoo!

SNEAD

Attorney-at-Law

EWE

Cenzic

SOLTERO

SpringSource

BAHAR

ParaScale

BISHOP

Adaptivity


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
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2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Articles & Feature Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal operations and security models cope with compute virtualization and current limitations Which issues can be addressed by deploying security through applications and tying relationships of the apps to hypervisors and the network Holland Barry is the Vice President of Technology at Catbird. He is an expert in networking, security, virtualization and cloud architecture with 20 years of experience in s...
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and completed a Master’s Degree at Linkoping University (LU) in Sweden. He has held positions at such Latvian and international companies as Exigen Group, Hewlett Packard, and Lattelecom.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve agility and operational excellence across their applications and datacenters. Some of the world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products. SOA Software is also recognized as a “Leader” by Gartner in Application Services Governance MQ and as a leader ...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secure, reliable, and compliant software. Parasoft's enterprise and embedded development solutions are the industry's most comprehensive – including static analysis, unit testing with requirements traceability, functional & load testing, dev/test environment management, and more. The majority of Fortune 500 companies rely on Parasoft in order to produce top-quality software consistently and efficiently...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and technical point of view, including the various connectivity technologies, microcontrollers and processors available with a strong focus on applications. He will also show you how to get started from a business and technology perspective so you can quickly bring to market connected solutions that expand...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build secure applications. With German precision engineering, tamperproof Utimaco HSM offers scalable performance with the highest level of physical security and self-defense for hostile environments. Tens of thousands of enterprise and infrastructure companies rely on Utimaco to guard IP against internal ...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people’s real needs and desires.
@CloudExpo Stories
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and com...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-devic...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
@CloudExpo Blogs
The Internet of Things is only going to make that even more challenging as businesses turn to new business models and services fueled by a converging digital-physical world. Applications, whether focused on licensing, provisioning, managing or storing data for these "things" will increase the already significant burden on IT as a whole. The inability to scale from an operational perspective is really what software-defined architectures are attempting to solve by operationalizing the network to shift the burden of provisioning and management from people to technology.
The Smart Home concept is a subset of the Internet of Things(IoT). The core idea is to connect “things” (digital devices) to each other to facilitate communication, feedback, and alerting. In essence connecting the physical world with the digital world. We are installing new sensors and actuators into everyday devices that is leading to new IoT and Smart Home services by integrating existing solutions and technologies.
On Halloween day, let's take a quick look at some of the top things that are killing software testers... Accelerated Release Cycles In response to today's demand for speed and "Continuous Everything," the software delivery conveyer belt keeps moving faster and faster. Considering that software testing has long been a thorn in the side of the software delivery process, it's unreasonable to expect that simply trying to speed up an already-troubled quality process will achieve the desired results. (I Love Lucy fans: Just think of Lucy and Ethel at the candy factory, struggling to keep pace a...
It is no doubt that the latest and greatest technologies get your juices flowing. Researching the details, comparing the benchmarks, imagining the differences you could make within your organization if you could just put the right technology solutions in the right place. If only budgets and time were endless. If only you could start again from scratch. How different things would be. Insert screeching record and your return to reality. You are not only tasked with integrating legacy systems the business has relied on for years and numerous data sources scattered throughout the organization but ...
Since the birth of Hadoop in 2005-06, the way we think about storing and processing information has evolved considerably. The term “Big Data” has become synonymous with this evolution. But still, many of our customers continue to ask, “What is Big Data?”, “What are its use cases?”, and “What is its business value?”. The Internet is overloaded with definitions, characteristics, and benefits; however, few discussions synthesize all three of these topics in one place. This paper answers these questions, and proposes a total cost calculation framework for CTOs and CIOs that are evaluating solution...
This is a follow-up blog that is part of a series of 2015 cloud predictions. The first one, entitled When the Walls Come Down, had the following as the central thesis: In 2015 the perceived costs of cloud migration for existing production apps will drop by more than 50%; it will trigger a massive (and […]
Depending on whom you listen to, the private cloud is either dead or on the cusp of a major market breakthrough. Some tech pundits argue this technology has already been replaced by more efficient public cloud offerings and businesses just need time to catch up, while others claim there's a bright future for private solutions. Research supports the latter – according to IDC, spending on hosted private cloud services should hit $24 billion by 2016. Why? Because there's real value in this model. Here's a look at five compelling advantages of the private cloud. It's Not On-Premises (Necessarily...

The "internet of things" is not coming. It's here.

Driven by the introduction of low-cost "things" that are actually useful, Silicon Valley's promised land of a wirelessly-linked network of everyday objects is slowly becoming a reality.

And for those who see the data-gathering potential, the prospects are salivation-inducing; a world where everything could sense its surroundings, gathering all kinds of data and then wirelessly delivering it to a central point for analysis.

The Amazon Web Services public infrastructure cloud is seeing massive adoption, and for good reason. Using AWS arms companies with advanced infrastructure that, in most cases, they could not possibly achieve in their own datacenters. In fact, According to Gartner, AWS has 5 times more deployed cloud infrastructure as their next 14 competitors have...combined.[1] Customers like Bristol-Myers Squibb, Unilever, and Lionsgate are taking advantage of the broad and deep services of the AWS Cloud to grow their businesses and accelerate innovation.[2] However, using any public cloud infrastructure st...
Despite the data privacy protections supposedly conferred by regulations like HIPAA and HITECH, consumers’ confidential health and personal information is still not safe enough. That’s the lesson to be learned from Franklin, TN-based Community Health Systems’ (CHS) August 18 regulatory filing. In the filing, CHS disclosed that the names, SSNs, addresses, birth dates, and phone numbers of approximately 4.5 million people across 28 states have been stolen, according to Computerworld. Those 4.5 million victims, whom Computerworld reported had either received or been referred for services to CHS-a...
Appcore aims to simplify private cloud through Apache CloudStack solutions. Nate Gordon serves as the Des Moines, IA-based company's Director of Technology, in its effort to enhance Apache CloudStack and Citrix CloudPlatform for its customers. We had a few questions for him, and this is what he told us: Cloud Computing Journal: What have your customers found to be the advantages of using Apache CloudStack? Nate Gordon: Appcore understands that there are a lot of orchestration platforms in the market to chose from. Before we committed to one platform or the other, we did an extensive anal...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Earlier in the year, Gartner forecast that by year-end 2016, more than 50 percent of global companies will have stored customer-sensitive data in a public cloud platform. These services can scale very quickly, which has made them very popular for applications that have a requirement for flexibility.

Cloud storage offers organizations significant cost and agility benefits, but can pose some security, privacy, accessibility and performance challenges. Therefore, a big part of selecting a best-fit cloud storage provider is investing the time to perform the research to fully understand ...
Before YARN there was another resource negotiator, Mesos. Mesos was originally documented in a research paper, followed by an Apache project, and now commercialized as Mesosphere – who are building out an ecosystem around Mesos.
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively through extensions in the cloud - Extend existing cloud solutions and building customized business proce...