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Cloud Computing Expo 2009 East
 Delivering Massively Scalable Enterprise IT as a Service

Now is the Time
for Enterprise IT to Take the Cloud
Very Seriously Indeed!
4th International Cloud Computing Conference & Expo
Santa Clara, CA | 2 - 4 November, 2009


Cloud Computing Conference & Expo 2009 West
Call for Papers - Closed


Now Open
5th International Cloud Computing Conference & Expo - Call for Papers
Submit Your Speaking Submission Today! [Click Here]

OPENING KEYNOTER: Richard Marcello, President, Systems & Technology, Unisys
DAY 2 KEYNOTER: Shelton Shugar, SVP Cloud Computing, Yahoo!
DAY 3 KEYNOTER: Richard Sarwal, Sr. VP Oracle Enterprise Manager, Oracle

Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.

Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.

Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.

Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.

The Conference theme is “"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."

Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.



Top Keynotes, Sessions, Top Delegates
The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !

SOA in the Cloud
The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.

In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote: "Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."

RIAs in the Cloud
Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.

Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
The Time is Right for Enterprise Cloud Computing

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Rich Marcello is a senior vice president of Unisys and serves as President of Systems & Technology.



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Accelerating Innovation with Cloud Computing

Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Shelton Shugar is SVP Cloud Computing at Yahoo!



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Cloud Computing: Separating Hype from RealityA World of Many Clouds

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

Richard Sarwal is SVP of Development for Oracle Enterprise Manager.



How the Delivery of Virtualization is Being Transformed
Simon Crosby - CTO, Citrix Systems
– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

Developing Successful Cloud Strategies By Evaluating Data Infrastructure Demands
Ifran Khan - CTO, Sybase
– This session will asses the various classes of applications (transactional, analytical, mobile) within your infrastructure, and how IaaS impacts business-critical information delivery.

My Cloud, Your Cloud, Our Cloud
Thorsten Von Eicken - Co-Founder & CTO, RightScale
– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is Evolving
Krishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems
– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data Processing
Eric Baldeschwieler - VP Hadoop Software Development, Yahoo!
– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and Hadoop
Christophe Bisciglia - Co-Founder at Cloudera
– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

Accelerating Innovation with Yahoo! Cloud Serving
Surenda Reddy - VP of Yahoo's Integrated Cloud and Virtualization group
– This session will will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.

How the CIO Becomes a Hero Again
Ric Telford - Vice President IBM Cloud Services
– This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.

Bridging the Gap Between Public Clouds and Private Clouds
Agatha Poon - Sr. Analyst, Yankee Group
– This session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure.

Moving HPC Apps to the Cloud: The Practitioner's Perspective
Victoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services
– This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.

Application Infrastructure and Middleware on Demand
Sudhir Kulkarni - CTO, SellPoint
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - VP, Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Application Delivery Networks & Cloud Computing
Willie M. Tejada - Vice President, Application and Site Acceleration, Akamai Technologies
– How providers of on-demand computing resources and applications can leverage ADN technologies to keep data-center build-out to a minimum while simultaneously addressing Internet delivery issues.

Hosting Primary Data in the Cloud
Jeff Treuhaft - CEO & Co-Founder, Zetta
– This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.

Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and Revenues
Trisha Gross - President and CEO, Hubspan
– This session will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes.

The Rich Services Cloud
Charlton Barreto - Principal Architect, Intel
– This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.

Top Cloud Computing Security Risks
Jeremiah Grossman - Founder & CTO, WhiteHat Security
– In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report to introduce the most prevalent software flaws putting data at risk in the cloud.

Building Scalable and Extensible RIAs on Windows Azure
Ranjith Ramakrishnan - Co-Founder & CTO,Cumulux
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.

Virtual Infrastructure: What is Required for the Cloud?
Chris Barclay - Director of Product Management, Oracle
– This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.

The Enterprise Private Cloud: From Infrastructure to Applications
Sudip Datta - Senior Director of Product Management, Oracle
– This session will discuss how to extend cloud computing beyond infrastructure to enterprise applications.

Understanding the Relationship between Workloads and the Cloud
Tony Bishop - CEO, Adaptivity
– This session will answer the question: How does business successfully operate IT as a service?

Rich Internet Applications in the Cloud - A Match Made in Heaven
Mark Piller - Founder & Chief Architect , Midnight Coders
– In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.

Application Infrastructure and Middleware on Demand
Jamal Mazhar - Founder & CEO, Kaavo
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

User Virtualization for Dynamic VDI and Personalized Virtual Desktops
Amy Hodler - Director of Product Management, Tranxition
– This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.

Migrating Collaborative Applications to the Cloud
Jeff Miller - Director of Professional Services, Cloud Sherpas
– This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.

Orchestration in the Cloud
Brian E. Boruff - VP of Cloud Computing & Software Services, CSC
– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Cloud Security - It's Nothing New; It Changes Everything!
Glenn Brunette - Chief Security Architect, Sun
–This session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures.

Developing Advantage: Platform Leverage in the Cloud
Peter Coffee - Director of Platforms, Salesforce
– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt You
Stephen Elliott - Vice President of Strategy, CA
– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.

Security in the Cloud: Protecting Your Cloud Apps
Lars Ewe - CTO & VP of Engineering, Cenzic
–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud Computing
Kevin Jackson - Vice President, Dataline
– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud Computing
Steve Lesem - President & CEO, Mezeo Software
–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop Virtualization
Martin Ingram - Vice President of Product Strategy, AppSense
– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery Services
Chuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!
–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!
Louis Naugès - President, Revevoltr
–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal Minefield
David Snead - Attorney-at-Law, W. David Snead, P.C.
–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop Management
Dr Monica Lam - Professor, Stanford University
–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

Exploring Policy-enabled Clouds for the Enterprise
Ed Beauvais - Sr. Product Manager, Cloud Infrastructure Group, EMC
–In this session delegates will view EMC Atmos APIs and investigate design considerations such as availability, data storage mechanisms, multi-tenancy, object policy and scalability.

Virtualizing Resources in Production Database Systems
Peter Thawley - Senior Director/Architect, Sybase
–This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization.

Trusted Computing for Virtualization Security
Steve Hanna - Co-Chair, Trusted Computing Group
–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data Center
Hezi Moore - Sr. Founder & CTO, Reflex Systems
–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual Machines
Scott Hammond - President & CEO, newScale
–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

Cloud Computing as a Strategy: Enabling IT's Evolutionary Change
Tim Crawford - CIO & Vice President of Strategy, Vivo
– This session will deconstruct cloud computing into the true value proposition: enhanced flexibility and ultimate alignment with the business.

Cloud Computing Bootcamp
Alan Williamson - Editor-in-Chief, Cloud Computing Journal
– Williamson will be repeating (on November 3, 2009) his ever-popular all-day Cloud Computing Bootcamp, to which Golden Pass delegates receive free admission.

A New Role in the Cloud for a Tried and Tested Schemaless Database
Rob Tweed - Co-Founder & MD, M/Gateway
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of Trust
Tim Brown - VP & Security Architect, CA
– This session will address security needs for cloud computing, including all aspects of the cloud paradigm ¬ Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 Challenges
Matias Bagini - CEO of JRapid Corp
– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App Engine
Kevin Noonan - Software Developer , Push2Cloud
– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Yahoo! Query Language - YQL: select * from internet [including Live Demo]
Jonathan Trevor - Technical Yahoo! at Yahoo!
– This session will feature a Live Demo of YQL and discuss how it helps developers to move their data focused business logic to the cloud.

Revolutionizing Security Through Virtualization
Kevin Piper - Director of Technical Operations, Altor Networks
– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints
Stephen Dukker - Chairman & CEO, NComputing
– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the Cloud
Javier Soltero - CTO of Management Products, SpringSource
– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

Cloud Computing Drives Real World Enterprise IT Value
Watson Wat - VP of Technology/CTO Oracle On Demand
– This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.

Building Scalable and Extensible RIAs on Windows Azure
Bhushan Nene - Principal Architect, Platform Evangelism, Microsoft
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.

Does Enterprise-Class Cloud Storage Really Exist?
Moe Kermani - CEO and President, Bycast
– This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.

Law in the Cloud - How Lawyers and Clients Both Benefit
Charley Moore - Founder & CEO, RocketLawyer.com
– This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.

Cloud Storage - Cutting Through the Hype
Cameron Bahar - Founder & CTO, ParaScale
– This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.

Case Study: Disaster Recovery in the Storage Cloud
Tony Langenstein - Director of Infrastructure, Iowa Health System
– This session will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Call 201 802-3021 or Click Here to Save $800!

Save $800

 Sponsorship Opportunities

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.





Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.


Video Coverage of Cloud Computing Expo

Jim Rymarczyk: Smarter Business Solutions Through Dynamic Infrastructure
Yousef A. Khalidi: Windows Azure
Martin Ingram: Why VDI?
Stephen Elliot: Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Conference & Expo 2009 West
Allstar Conference Faculty Lineup Will Include...


MARCELLO

Unisys

SHUGAR

Yahoo!

SARWAL

Oracle

COFFEE

Salesforce

KHAN

Sybase

BISCIGLIA

Cloudera

BRUNETTE

Sun

FEINBERG

EMC

NAUGES

Revevol

BORUFF

CSC

NEERDAELS

Yahoo!

SNEAD

Attorney-at-Law

EWE

Cenzic

SOLTERO

SpringSource

BAHAR

ParaScale

BISHOP

Adaptivity


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

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2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
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2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Articles & Feature Stories
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. Experts Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest collaborate to explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.
Simply defined the SDDC promises that you’ll be able to treat “all” of your IT infrastructure as if it’s completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. In his session at 14th Cloud Expo, Mark Thiele, EVP, Data Center Tech, at SUPERNAP, will cover where and how a business might benefit from SDDC and also why they should or shouldn’t attempt to adopt today.
NaviSite, Inc., a Time Warner Cable Company, announced on Wednesday a key addition to its suite of cloud storage and data replication solutions with the launch of its NaviCloud® Vault: Data Domain® solution. Enabling a secure, reliable, highly available, off-site replication service that leverages EMC® Data Domain deduplication storage systems, the NaviCloud Vault: Data Domain offering delivers a comprehensive, cost-effective, and scalable solution. “Companies are seeking an efficient, cost-effective data protection strategy keeping their evolving disaster recovery and compliance goals in mind,” said Sumeet Sabharwal, Group Vice President and General Manager, NaviSite. “With our NaviCloud Vault Enterprise Replication and Storage solution, we are enabling companies to meet their comprehensive risk, uptime, and business continuity objectives by delivering a robust, scalable, fully managed...
Many cloud hosting providers have achieved ticket-of-entry credibility in the data warehousing industry by building simple colocation centers. A first-tier database as a service (DBaaS) contender, however, is set apart by a value-added service approach that is strategic, consultative and responsive. A first-tier provider also offers state-of-theart technology, like Microsoft SQL Server 2012, and commits to a product roadmap that expands their customers’ capabilities. Blending conscientious service, strategic insight and highly reliable technology is the way to earn customer confidence. This paper outlines principal considerations and evaluation tactics for technology professionals contemplating a migration of their databases to a cloud platform. Primary decision factors can be characterized as the “four S” considerations:
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Data platforms? How can you make a scalable database cluster more manageable?
Most companies only analyze subsets of their business data and fragmented data in several places – there is nothing “big” about that. By freeing IT time and resources, the process of analyzing your data can be streamlined, ensuring that all the data is in the system, complete, and available. With the operations, implementation, and data management outsourced and IT teams being used as dedicated shepherds of data into and out of the system, executives get the smartest data at their fingertips. Business Intelligence is a huge market. It is more important than ever to understand that projects are still built by small teams of BI specialists. The future – and to a great extent uncharted territory – is generated BI applications. With hundreds of applications, each of them is slightly different. We have already seen this happening in different parts of the IT industry. We have witnessed what...
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
CodeFutures on Wednesday announced that the U.S. Patent Office has granted it a patent for its Continuous Replication technology that helps database administrators perform maintenance and other processing functions without downtime. U.S. Patent 8,626,709, titled Scalable Relational Database Replication, adds to the growing portfolio of database innovations offered by CodeFutures. Its database performance tools, including dbShards for scaling large, high-transaction volume databases, dramatically increases deployed database scalability, performance and reliability.
VisionMobile recently published one of the best reports on apps for vehicles that I have read. It is frustrating with how difficult it is to actually get an app approved for use in a car. Here are some of the unique challenges: Safety first considerations (like driver distraction) Long sales and car vendor app approval process Car vendor led UX and ideation processes Low risk strategies for selecting apps Deal negotiation skills requirement Massive market fragmentation
Cloud Expo Breaking News
Simply defined the SDDC promises that you’ll be able to treat “all” of your IT infrastructure as if it’s completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. In his session at 14th Cloud Expo, Mark Thiele, EVP, Data Center Tech, at SUPERNAP, will cover where and how a business might benefit from SDDC and also why they should or shouldn’t attempt to adopt today.
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, delivering, and operating applications much faster. In his session at 14th Cloud Expo, Bernard Golden, VP of Strategy at ActiveState, will discuss why solving the next friction point is critical for true cloud computing success and how developers and business units can leverage service catalogs, frameworks, and DevOps to achieve the true goal of IT: delivering increased business value through applications.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
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loud providers Google, AWS and Microsoft are doing some spring-cleaning - out with the old, in with the new - when it comes to pricing services. With the latest cuts, here's a news flash: There's a new business model driving cloud that is every bit as exponential in growth -- with order of magnitude improvements to pricing -- as Moore's Law has been to computing. Let's call it "Bezos' Law," and go straight to the math
Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It’s one thing to claim that a 50% reduction in churn will result in a 2X increase in recurring revenue, but it’s quite another thing to make it happen. Achieving that 50% reduction in churn is usually a tedious and unreliable process of trial and error. This is about to change. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics.
In the beginning there was a simply acronym: MTTI (mean time to innocence). Weary after years of costly and time-consuming war room battles, IT organizations turned to AppDynamics to give an objective application-level view of production incidents. As a result, application issues are swiftly pinpointed and fixed, accelerating time to repair by up to 90%. In fact, gravitation towards fact-based constructive issue management spawned a whole new movement – DevOps – with the goal of ingraining this maturity and cooperative spirit into IT organizations from the ground up. The movement was discussed by Jim in a previous blog post. Of course, AppDynamics (or at least, easily accessible fact-based information about application behaviour in production) is a necessary prerequisite to this.
We've talked before about the bifurcation of the network, which is driven as much by the evolution of network services from "nice to have" to "critical" as it is by emerging architectures. The demarcation line in the network stack has traditionally been - and remains - between layers 3 and 4 in the OSI model. The reason for this is that there is a transition as you move from layer 3 to layer 4 from stateless networking to stateful networking.
Like moving to IPv6, simply picking up your existing network architecture and moving it to a completely new one is not going to happen overnight. There will undoubtedly still be "traditional" networks hanging around even when SDN adoption is considered mainstream and fully mature. That's the nature of evolution; it doesn't happen in the blink of eye, it takes time. Right now organizations are faced with a variety of options in networking. From VXLAN to NVGRE, from traditional to software-defined, choices abound today. And chances are that most largish networks will actually take advantage of several of those choices, depending on what phase of adoption they're in.
Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.
Like every one I am updating my terminology to reflect the shift that occurred – Business and technical executives immediately get that when combined with a world of smart, connected devices then Cloud computing only makes more sense. We have entered an age where IoT Cloud Computing will become the dominant form of enterprise IT architecture. Smart devices aren’t much use if they aren’t sharing their feeds with some kind of enterprise system, and so new forms of middleware as well as entirely new forms of ERP will emerge too. In short how will that RFID device on the tin of beans ordered by your smart fridge, actually place the order into the supermarket logistics systems?
This past weekend, like many of you, I started getting the blood curdling password resets from a bunch of OpenSSL affected sites. I also got a few emails from sites indicating that I had nothing to worry about. Bad news, good news. Probably the biggest security story thus far for 2014 is Heartbleed, the OpenSSL vulnerability which potentially allows attackers to extract 64 kilobyte batches of memory at random without being noticed and leaving no trace. Sounds like the perfect crime.
When I visit clients to talk about DevOps, I usually ask them what their monitoring strategy is. Too often, the answer I hear is "We use Nagios". I think Nagios is a great tool, but it sure is not a strategy. Nagios does a good job of monitoring infrastructure. It will alert you when you are running out of disk, CPU, or memory. I call this reactive monitoring. In other words, Nagios is telling you that your resources are getting maxed out and you are about to have issues. Proactive monitoring focuses more on the behavior of the applications and attempts to detect when metrics are starting to stray away from their normal baseline numbers. Proactive monitoring alerts you that the system is starting to experience symptoms that can lead to a degradation of performance or capacity issues which is more preferable than Nagios telling you are about to be screwed. With reactive monitoring, it is not uncommon that customers start complaining about the same time that the Nagios alerts start going off. The goal of proactive monitoring is to head off issues so that customers don't even notice.
One of the most powerful aspects of the Internet of Things is the process of synthesis it achieves; it provides a mental model for people to associate and relate a number of different technologies under one umbrella concept and trend. Therefore one early quick win is a simple taxonomy for listing what these different technology camps are, so here is a first draft approach for this that is now included as the guiding framework in our IoT Technology Roadmap.
OpenStack. OpenDaylight. SDN. Cloud. It's all about abstraction, about APIs and "software-defined" (which really means software-controlled, but this is neither the time or place to get into that debate). It's about jailbreaking the network. Enabling access to features and functionality in a way that results in new services, increased responsiveness and overall, the operationalization of the network.
The Information Technology Acquisition Advisory Council (ITAAC) and the Telecommunications Industry Association (TIA) are announcing a slate of innovative leaders to serve as facilitators for the upcoming "Agile Sourcing Environment for Commercial Cloud" brainstorming session being held in Alexandria, VA on April 23, 2014. Enjoying a great response thus far, industry participants include Boeing, Oracle, Google,SAP, Leidos and Capgemini. Government participants include the US Navy, US Army, US House of Representatives and GSA.
Not too long ago, it took even the most successful entrepreneurs several centuries or at least decades to reach a valuation of a billion and thus become a member of the exclusive Billionaire Boys Club*. Families like the Rothschilds, the Waltons or the Brenninkmeijers have indeed built up impressive capital wealth, but because it took them several generations, it often became quite diluted among brothers, sons, daughters, nieces, and even third-degree-nephews. With the advent of first: IT; then the Internet and now the cloud, that time frame has rapidly shrunk. Today companies with as little as 50 or even 13 employees reached valuations where reputable companies and world-renowned artists can only dream of. This acceleration is even more poignant when we look at applications in the heart the nexus of Social, Mobile, Cloud and Analytics (SMAC), such as Instagram , Tumbler and recently WhatsApp. And just like in the music industry there is a lot of interest in the tip parade: the list of runner ups; ideas and products getting ready to become the next mega hit.
Despite claims that there exists (or will, look out!) a mythical "god box" for the enterprise data center, capable of performing every data center function imaginable, it remains, well, mythical. Efforts to effectively secure the data center and the applications it delivers therefore requires a collaborative approach between best-of-breed technologies. But if collaboration across functional IT groups - development, operations, network and security - remains as elusive as nirvana, then collaboration across products has traditionally been seen as likely as sighting the Loch Ness Monster. The arrival of cloud and more recently SDN has changed that, not only encouraging but requiring changes in collaboration capabilities in order to remain considered best-of-breed.
We love analogies. No matter what the topic, analogies are a great way to explain something in a different context to make a specific point with a frame of reference that may be more familiar to those we are making a point to. There is one that seems to come back over and over again in our industry, the one that compares the network to the power grid, network connections to power plugs. I had not heard it for a while but at Interop last week, I heard it used twice in booth demonstrations as part of plug and play pitches. And I really do not like that analogy.