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Cloud Computing Expo 2009 East
 Delivering Massively Scalable Enterprise IT as a Service

Now is the Time
for Enterprise IT to Take the Cloud
Very Seriously Indeed!
4th International Cloud Computing Conference & Expo
Santa Clara, CA | 2 - 4 November, 2009


Cloud Computing Conference & Expo 2009 West
Call for Papers - Closed


Now Open
5th International Cloud Computing Conference & Expo - Call for Papers
Submit Your Speaking Submission Today! [Click Here]

OPENING KEYNOTER: Richard Marcello, President, Systems & Technology, Unisys
DAY 2 KEYNOTER: Shelton Shugar, SVP Cloud Computing, Yahoo!
DAY 3 KEYNOTER: Richard Sarwal, Sr. VP Oracle Enterprise Manager, Oracle

Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.

Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.

Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.

Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.

The Conference theme is “"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."

Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.



Top Keynotes, Sessions, Top Delegates
The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !

SOA in the Cloud
The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.

In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote: "Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."

RIAs in the Cloud
Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.

Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
The Time is Right for Enterprise Cloud Computing

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Rich Marcello is a senior vice president of Unisys and serves as President of Systems & Technology.



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Accelerating Innovation with Cloud Computing

Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Shelton Shugar is SVP Cloud Computing at Yahoo!



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Cloud Computing: Separating Hype from RealityA World of Many Clouds

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

Richard Sarwal is SVP of Development for Oracle Enterprise Manager.



How the Delivery of Virtualization is Being Transformed
Simon Crosby - CTO, Citrix Systems
– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

Developing Successful Cloud Strategies By Evaluating Data Infrastructure Demands
Ifran Khan - CTO, Sybase
– This session will asses the various classes of applications (transactional, analytical, mobile) within your infrastructure, and how IaaS impacts business-critical information delivery.

My Cloud, Your Cloud, Our Cloud
Thorsten Von Eicken - Co-Founder & CTO, RightScale
– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is Evolving
Krishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems
– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data Processing
Eric Baldeschwieler - VP Hadoop Software Development, Yahoo!
– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and Hadoop
Christophe Bisciglia - Co-Founder at Cloudera
– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

Accelerating Innovation with Yahoo! Cloud Serving
Surenda Reddy - VP of Yahoo's Integrated Cloud and Virtualization group
– This session will will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.

How the CIO Becomes a Hero Again
Ric Telford - Vice President IBM Cloud Services
– This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.

Bridging the Gap Between Public Clouds and Private Clouds
Agatha Poon - Sr. Analyst, Yankee Group
– This session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure.

Moving HPC Apps to the Cloud: The Practitioner's Perspective
Victoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services
– This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.

Application Infrastructure and Middleware on Demand
Sudhir Kulkarni - CTO, SellPoint
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - VP, Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Application Delivery Networks & Cloud Computing
Willie M. Tejada - Vice President, Application and Site Acceleration, Akamai Technologies
– How providers of on-demand computing resources and applications can leverage ADN technologies to keep data-center build-out to a minimum while simultaneously addressing Internet delivery issues.

Hosting Primary Data in the Cloud
Jeff Treuhaft - CEO & Co-Founder, Zetta
– This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.

Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and Revenues
Trisha Gross - President and CEO, Hubspan
– This session will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes.

The Rich Services Cloud
Charlton Barreto - Principal Architect, Intel
– This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.

Top Cloud Computing Security Risks
Jeremiah Grossman - Founder & CTO, WhiteHat Security
– In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report to introduce the most prevalent software flaws putting data at risk in the cloud.

Building Scalable and Extensible RIAs on Windows Azure
Ranjith Ramakrishnan - Co-Founder & CTO,Cumulux
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.

Virtual Infrastructure: What is Required for the Cloud?
Chris Barclay - Director of Product Management, Oracle
– This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.

The Enterprise Private Cloud: From Infrastructure to Applications
Sudip Datta - Senior Director of Product Management, Oracle
– This session will discuss how to extend cloud computing beyond infrastructure to enterprise applications.

Understanding the Relationship between Workloads and the Cloud
Tony Bishop - CEO, Adaptivity
– This session will answer the question: How does business successfully operate IT as a service?

Rich Internet Applications in the Cloud - A Match Made in Heaven
Mark Piller - Founder & Chief Architect , Midnight Coders
– In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.

Application Infrastructure and Middleware on Demand
Jamal Mazhar - Founder & CEO, Kaavo
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

User Virtualization for Dynamic VDI and Personalized Virtual Desktops
Amy Hodler - Director of Product Management, Tranxition
– This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.

Migrating Collaborative Applications to the Cloud
Jeff Miller - Director of Professional Services, Cloud Sherpas
– This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.

Orchestration in the Cloud
Brian E. Boruff - VP of Cloud Computing & Software Services, CSC
– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Cloud Security - It's Nothing New; It Changes Everything!
Glenn Brunette - Chief Security Architect, Sun
–This session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures.

Developing Advantage: Platform Leverage in the Cloud
Peter Coffee - Director of Platforms, Salesforce
– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt You
Stephen Elliott - Vice President of Strategy, CA
– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.

Security in the Cloud: Protecting Your Cloud Apps
Lars Ewe - CTO & VP of Engineering, Cenzic
–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud Computing
Kevin Jackson - Vice President, Dataline
– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud Computing
Steve Lesem - President & CEO, Mezeo Software
–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop Virtualization
Martin Ingram - Vice President of Product Strategy, AppSense
– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery Services
Chuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!
–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!
Louis Naugès - President, Revevoltr
–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal Minefield
David Snead - Attorney-at-Law, W. David Snead, P.C.
–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop Management
Dr Monica Lam - Professor, Stanford University
–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

Exploring Policy-enabled Clouds for the Enterprise
Ed Beauvais - Sr. Product Manager, Cloud Infrastructure Group, EMC
–In this session delegates will view EMC Atmos APIs and investigate design considerations such as availability, data storage mechanisms, multi-tenancy, object policy and scalability.

Virtualizing Resources in Production Database Systems
Peter Thawley - Senior Director/Architect, Sybase
–This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization.

Trusted Computing for Virtualization Security
Steve Hanna - Co-Chair, Trusted Computing Group
–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data Center
Hezi Moore - Sr. Founder & CTO, Reflex Systems
–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual Machines
Scott Hammond - President & CEO, newScale
–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

Cloud Computing as a Strategy: Enabling IT's Evolutionary Change
Tim Crawford - CIO & Vice President of Strategy, Vivo
– This session will deconstruct cloud computing into the true value proposition: enhanced flexibility and ultimate alignment with the business.

Cloud Computing Bootcamp
Alan Williamson - Editor-in-Chief, Cloud Computing Journal
– Williamson will be repeating (on November 3, 2009) his ever-popular all-day Cloud Computing Bootcamp, to which Golden Pass delegates receive free admission.

A New Role in the Cloud for a Tried and Tested Schemaless Database
Rob Tweed - Co-Founder & MD, M/Gateway
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of Trust
Tim Brown - VP & Security Architect, CA
– This session will address security needs for cloud computing, including all aspects of the cloud paradigm ¬ Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 Challenges
Matias Bagini - CEO of JRapid Corp
– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App Engine
Kevin Noonan - Software Developer , Push2Cloud
– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Yahoo! Query Language - YQL: select * from internet [including Live Demo]
Jonathan Trevor - Technical Yahoo! at Yahoo!
– This session will feature a Live Demo of YQL and discuss how it helps developers to move their data focused business logic to the cloud.

Revolutionizing Security Through Virtualization
Kevin Piper - Director of Technical Operations, Altor Networks
– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints
Stephen Dukker - Chairman & CEO, NComputing
– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the Cloud
Javier Soltero - CTO of Management Products, SpringSource
– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

Cloud Computing Drives Real World Enterprise IT Value
Watson Wat - VP of Technology/CTO Oracle On Demand
– This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.

Building Scalable and Extensible RIAs on Windows Azure
Bhushan Nene - Principal Architect, Platform Evangelism, Microsoft
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.

Does Enterprise-Class Cloud Storage Really Exist?
Moe Kermani - CEO and President, Bycast
– This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.

Law in the Cloud - How Lawyers and Clients Both Benefit
Charley Moore - Founder & CEO, RocketLawyer.com
– This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.

Cloud Storage - Cutting Through the Hype
Cameron Bahar - Founder & CTO, ParaScale
– This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.

Case Study: Disaster Recovery in the Storage Cloud
Tony Langenstein - Director of Infrastructure, Iowa Health System
– This session will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Call 201 802-3021 or Click Here to Save $800!

Save $800

 Sponsorship Opportunities

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.





Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.


Video Coverage of Cloud Computing Expo

Jim Rymarczyk: Smarter Business Solutions Through Dynamic Infrastructure
Yousef A. Khalidi: Windows Azure
Martin Ingram: Why VDI?
Stephen Elliot: Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Conference & Expo 2009 West
Allstar Conference Faculty Lineup Will Include...


MARCELLO

Unisys

SHUGAR

Yahoo!

SARWAL

Oracle

COFFEE

Salesforce

KHAN

Sybase

BISCIGLIA

Cloudera

BRUNETTE

Sun

FEINBERG

EMC

NAUGES

Revevol

BORUFF

CSC

NEERDAELS

Yahoo!

SNEAD

Attorney-at-Law

EWE

Cenzic

SOLTERO

SpringSource

BAHAR

ParaScale

BISHOP

Adaptivity


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
virtualizationconference
2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Articles & Feature Stories
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of DevOps with containers. In addition, he will discuss known issues and solutions for enterprise applications in containers.
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your architecture and create an integrated, interoperable, reliable system of thousands of devices. He covered the transformative process taken by companies in moving from a two-tier to a three-tier topology for IoT implementations. He also discussed: The benefits of a three-tier approach The emergence of t...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftLayer, an IBM Company, breaks down the most commonly used industry buzzwords and discusses what each “aaS” is good for. No BS(aas).
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
@CloudExpo Stories
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
@CloudExpo Blogs
For some, SDN was about operational efficiency; about driving more stability and consistency out of the processes that push applications through the app deployment pipeline into production. For others, it was really about financial efficiency - the drive to lower capital expenditures. And for yet others it was about efficient use of time - speed - in getting apps to market faster. All had at their root this common theme - efficiency. IT and indeed businesses today are experiencing rapid and sometimes unexpected growth driven by demand for mobile applications and the introduction of things int...
Caesars Entertainment Corp. is transforming supplier discovery and improving supplier diversity through collaboration across cloud-based services and open business networks. The next BriefingsDirect business trends interview focuses on Caesars Entertainment Corp. and how they're transforming supplier discovery and improving their supplier diversity through collaboration across cloud-based services and open business networks. Learn from Caesars' best practices on how they expand diversity across their supply chain and how that’s been accomplished using Ariba Discovery. We’ll hear first-hand ...
Being able to append documentation to an alert is very powerful and provides the on-call person with information to help solve the problem baked right into the alert. Imagine wikis, links to runbooks or graphs right when and where you need them. But that’s only addressing half of the problem. If you really want to decrease alert fatigue, you need a way to route alerts to the people who can solve them….which is the other useful part of our Transmogrifier feature. The process of intelligent routing gives teams the ability to change the state of alerts, which includes everything from cleaning u...
Where’s my data? Not in the ‘where did I leave my glasses’ sort of way, but rather thinking of data resilience, a key concern for many businesses putting their data and applications in the cloud. It’s especially crucial in light of the recent EMC Global Data Protection Index, which showed that almost two thirds of companies surveyed suffered disruption due to data loss and unplanned downtime—losing as much as $1.7 trillion.” That’s a staggering number, larger than the GDP of many countries. That’s why, when assessing their operational problems – be that those caused by people (e.g. users de...
Last month I spoke at the Conversion Conference, and after my talk I met a developer who had been tasked with single handedly making her company’s site faster. We talked for quite a while, and she expressed good-humored frustration at the vagueness of this directive. Some of the things we talked about: What does “faster” mean? Who defines “fast” within an organization?
Almost every functional department in a business is thinking about how the cloud applies to them. The benefits are clear – it is easier for geographically diverse teams to access and collaborate over data, it is convenient for users, and it can cost far less. When it comes to performance testing, the benefits of the cloud are very compelling. All that load you need to generate to truly test your application can come from external, elastic, on-demand sources. You don’t have to build it out yourself. However, you may also perceive some challenges that might prevent you from conducting load test...
Summer is finally here and it’s time for a DevOps summer vacation. From San Francisco to New York City, our top summer conferences list is going to continuously deliver you to the summer destinations of your dreams. These DevOps parties are hitting all the hottest summer trends with Microservices, Agile, Continuous Delivery, DevSecOps, and even Continuous Testing. Move over Kanye. These are the top 5 Summer DevOps Conferences of 2015.
Okay, kids. It's time we had "that talk". You know the one, the one you've been whispering about with your friends but heretofore were afraid to actually ask about because of course everyone else knows about it and you didn't want to appear, well, not cool by admitting you didn't really know. Except they don't, or at least if they do, they aren't talking about it either. And it's really past time we talked about taking the right precautions when using the cloud. You know, how to protect your apps in the cloud from infection and attack. Yes, today we're finally going to talk about appli...
SecuritySolutionsWatch.com: Thank you for joining us today, Derek. Can you please give us an overview of your background? Derek Gabbard: It’s a pleasure to be with you today. Before coming to SRC and working to help launch FourV Systems, I worked in the information and network security world for almost 20 years. I was a founder of Lookingglass Cyber Solutions, a cyber-threat intelligence product company, and spent a number of years working at the Computer Emergency Readiness Team (CERT) in the Software Engineering Institute at Carnegie Mellon University. I got my start in this career field in...
People have re-entered the picture in discussions about cloud computing. This was my primary takeaway from this year's Cloud Expo East in New York, an event for which I serve as Conference Chair. Over three days, we hosted thousands of delegates attending sessions from more than 150 speakers, including two prominent women as keynoters, and a range of topics that covered not only enterprise cloud in general, but microservices and containers, Big Data and the IoT, WebRTC, software-defined most-anything, an emerging DevOps culture...and people. People, Process, & Technology People, process, ...
In this final blog on the DevOps CALMS model, we end on S for Sharing. Now I have to be honest, the first time I saw the CALMS model I initially questioned whether ‘Sharing' was really needed. I mean, surely with the right ‘Culture', then this would ensure sharing anyway? Even in my blog on culture I mentioned the need to shift from organizational silos to a collaborative model - which must include sharing, right? Well yes it does, but sharing (or collaboration) is really the core value of DevOps adoption. Without sharing, you can forget about having the right culture, your employees acceptin...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at 16th Cloud Expo, Jake Moshenko, Product Manager at CoreOS, examined how CoreOS + Quay.io fit into the development lifecycle from pushing git changes all the way through to running in production. Attendees will understand how different comp...
As virtualized and cloud systems are so prevalent and integral to data storage, the need to migrate data from a legacy storage system to a virtual or cloud-based one is inevitable. But, here’s the rub: migrating data is a lot harder than you might think, despite all the marketing noise about smooth transitions, ease-of-use, and turnkey solutions. While the term ‘cloud’ means many things to many people, I believe it refers to a large-scale virtualized data center that has numerous clusters of VMware or other hypervisor host servers connected to a SAN storage farm with petabytes of data.
Redcentric PLC used an advanced configuration database approach to scale management of some 10,000 devices across two disparate companies and made them accessible as a single system. The next BriefingsDirect performance management discussion uncovers how Redcentric PLC in the UK tackled a major network management project due to a business merger. We'll hear how Redcentric used an advanced configuration database approach to scale management of some 10,000 devices across two disparate companies and made them accessible as a single system.
Tech Giant Amazon recently announced that it will pay writers only for the pages that are actually read rather that for the purchase of an entire book. This is probably the biggest change that the world of publishing has ever seen, right after the invention of the printing press maybe, that fundamentally changes how books are consumed. This exactly is the Consumption Cloud Economy! The concept of offering services and solutions in a way where they are consumed to the best of capabilities, where end users pay only for what they use and where vendors and suppliers are paid only for what is actu...