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Cloud Computing Expo 2009 East
 Delivering Massively Scalable Enterprise IT as a Service

Now is the Time
for Enterprise IT to Take the Cloud
Very Seriously Indeed!
4th International Cloud Computing Conference & Expo
Santa Clara, CA | 2 - 4 November, 2009


Cloud Computing Conference & Expo 2009 West
Call for Papers - Closed


Now Open
5th International Cloud Computing Conference & Expo - Call for Papers
Submit Your Speaking Submission Today! [Click Here]

OPENING KEYNOTER: Richard Marcello, President, Systems & Technology, Unisys
DAY 2 KEYNOTER: Shelton Shugar, SVP Cloud Computing, Yahoo!
DAY 3 KEYNOTER: Richard Sarwal, Sr. VP Oracle Enterprise Manager, Oracle

Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.

Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.

Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.

Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.

The Conference theme is “"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."

Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.



Top Keynotes, Sessions, Top Delegates
The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !

SOA in the Cloud
The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.

In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote: "Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."

RIAs in the Cloud
Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.

Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
The Time is Right for Enterprise Cloud Computing

Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Rich Marcello is a senior vice president of Unisys and serves as President of Systems & Technology.



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Accelerating Innovation with Cloud Computing

Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Shelton Shugar is SVP Cloud Computing at Yahoo!



Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
 
   
Cloud Computing: Separating Hype from RealityA World of Many Clouds

Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

Richard Sarwal is SVP of Development for Oracle Enterprise Manager.



How the Delivery of Virtualization is Being Transformed
Simon Crosby - CTO, Citrix Systems
– This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.

Developing Successful Cloud Strategies By Evaluating Data Infrastructure Demands
Ifran Khan - CTO, Sybase
– This session will asses the various classes of applications (transactional, analytical, mobile) within your infrastructure, and how IaaS impacts business-critical information delivery.

My Cloud, Your Cloud, Our Cloud
Thorsten Von Eicken - Co-Founder & CTO, RightScale
– This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.

Shifting Clouds: How the Cloud Landscape is Evolving
Krishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems
– This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.

Hadoop @ Yahoo - Internet Scale Data Processing
Eric Baldeschwieler - VP Hadoop Software Development, Yahoo!
– This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!

Working with Big Data and Hadoop
Christophe Bisciglia - Co-Founder at Cloudera
– This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.

Accelerating Innovation with Yahoo! Cloud Serving
Surenda Reddy - VP of Yahoo's Integrated Cloud and Virtualization group
– This session will will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.

How the CIO Becomes a Hero Again
Ric Telford - Vice President IBM Cloud Services
– This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.

Bridging the Gap Between Public Clouds and Private Clouds
Agatha Poon - Sr. Analyst, Yankee Group
– This session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure.

Moving HPC Apps to the Cloud: The Practitioner's Perspective
Victoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services
– This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.

Application Infrastructure and Middleware on Demand
Sudhir Kulkarni - CTO, SellPoint
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - VP, Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Application Delivery Networks & Cloud Computing
Willie M. Tejada - Vice President, Application and Site Acceleration, Akamai Technologies
– How providers of on-demand computing resources and applications can leverage ADN technologies to keep data-center build-out to a minimum while simultaneously addressing Internet delivery issues.

Hosting Primary Data in the Cloud
Jeff Treuhaft - CEO & Co-Founder, Zetta
– This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.

Leveraging Cloud-Based Integration To Increase Customer Loyalty, Retention and Revenues
Trisha Gross - President and CEO, Hubspan
– This session will provide real world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes.

The Rich Services Cloud
Charlton Barreto - Principal Architect, Intel
– This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.

Top Cloud Computing Security Risks
Jeremiah Grossman - Founder & CTO, WhiteHat Security
– In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report to introduce the most prevalent software flaws putting data at risk in the cloud.

Building Scalable and Extensible RIAs on Windows Azure
Ranjith Ramakrishnan - Co-Founder & CTO,Cumulux
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.

Virtual Infrastructure: What is Required for the Cloud?
Chris Barclay - Director of Product Management, Oracle
– This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.

The Enterprise Private Cloud: From Infrastructure to Applications
Sudip Datta - Senior Director of Product Management, Oracle
– This session will discuss how to extend cloud computing beyond infrastructure to enterprise applications.

Understanding the Relationship between Workloads and the Cloud
Tony Bishop - CEO, Adaptivity
– This session will answer the question: How does business successfully operate IT as a service?

Rich Internet Applications in the Cloud - A Match Made in Heaven
Mark Piller - Founder & Chief Architect , Midnight Coders
– In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.

Application Infrastructure and Middleware on Demand
Jamal Mazhar - Founder & CEO, Kaavo
– Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.

A New Role in the Cloud for a Tried and Tested Schemaless Database
K S Bhaskar - Fidelity National Information Services
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

User Virtualization for Dynamic VDI and Personalized Virtual Desktops
Amy Hodler - Director of Product Management, Tranxition
– This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.

Migrating Collaborative Applications to the Cloud
Jeff Miller - Director of Professional Services, Cloud Sherpas
– This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.

Orchestration in the Cloud
Brian E. Boruff - VP of Cloud Computing & Software Services, CSC
– This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.

Cloud Security - It's Nothing New; It Changes Everything!
Glenn Brunette - Chief Security Architect, Sun
–This session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures.

Developing Advantage: Platform Leverage in the Cloud
Peter Coffee - Director of Platforms, Salesforce
– This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.

Cloud Management: What You Don't Know Can Hurt You
Stephen Elliott - Vice President of Strategy, CA
– This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.

Security in the Cloud: Protecting Your Cloud Apps
Lars Ewe - CTO & VP of Engineering, Cenzic
–This session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.

Tactical Cloud Computing
Kevin Jackson - Vice President, Dataline
– This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.

The Profit Model for Cloud Computing
Steve Lesem - President & CEO, Mezeo Software
–This session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.

Delivering Desktop Virtualization
Martin Ingram - Vice President of Product Strategy, AppSense
– This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.

Y! Scalable Storage and Delivery Services
Chuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo!
–This session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.

Cloud & SaaS Proponents: Know Your Enemies!
Louis Naugès - President, Revevoltr
–This session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.

Negotiating the Virtual/Grid/Cloud Legal Minefield
David Snead - Attorney-at-Law, W. David Snead, P.C.
–This session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.

Technologies for Virtualization-Based Desktop Management
Dr Monica Lam - Professor, Stanford University
–This session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.

Exploring Policy-enabled Clouds for the Enterprise
Ed Beauvais - Sr. Product Manager, Cloud Infrastructure Group, EMC
–In this session delegates will view EMC Atmos APIs and investigate design considerations such as availability, data storage mechanisms, multi-tenancy, object policy and scalability.

Virtualizing Resources in Production Database Systems
Peter Thawley - Senior Director/Architect, Sybase
–This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization.

Trusted Computing for Virtualization Security
Steve Hanna - Co-Chair, Trusted Computing Group
–This session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.

Policy Enforcement in the Virtualized Data Center
Hezi Moore - Sr. Founder & CTO, Reflex Systems
–This session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.

Managing Sprawl and Self-Service for Virtual Machines
Scott Hammond - President & CEO, newScale
–This session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.

Cloud Computing as a Strategy: Enabling IT's Evolutionary Change
Tim Crawford - CIO & Vice President of Strategy, Vivo
– This session will deconstruct cloud computing into the true value proposition: enhanced flexibility and ultimate alignment with the business.

Cloud Computing Bootcamp
Alan Williamson - Editor-in-Chief, Cloud Computing Journal
– Williamson will be repeating (on November 3, 2009) his ever-popular all-day Cloud Computing Bootcamp, to which Golden Pass delegates receive free admission.

A New Role in the Cloud for a Tried and Tested Schemaless Database
Rob Tweed - Co-Founder & MD, M/Gateway
– This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.

Securing the Cloud and Establishing a Level of Trust
Tim Brown - VP & Security Architect, CA
– This session will address security needs for cloud computing, including all aspects of the cloud paradigm ¬ Internal, Private, Public and Hybrid cloud environments.

Moving Your RIA Apps into the Cloud: 7 Challenges
Matias Bagini - CEO of JRapid Corp
– This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.

Cannibalizing Google App Engine
Kevin Noonan - Software Developer , Push2Cloud
– This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.

Yahoo! Query Language - YQL: select * from internet [including Live Demo]
Jonathan Trevor - Technical Yahoo! at Yahoo!
– This session will feature a Live Demo of YQL and discuss how it helps developers to move their data focused business logic to the cloud.

Revolutionizing Security Through Virtualization
Kevin Piper - Director of Technical Operations, Altor Networks
– This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.

Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints
Stephen Dukker - Chairman & CEO, NComputing
– This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.

Top Infrastructure Headaches When Managing Applications in the Cloud
Javier Soltero - CTO of Management Products, SpringSource
– This session will address some of the biggest challenges in creating and launching successful web applications with little to no down time.

Cloud Computing Drives Real World Enterprise IT Value
Watson Wat - VP of Technology/CTO Oracle On Demand
– This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.

Building Scalable and Extensible RIAs on Windows Azure
Bhushan Nene - Principal Architect, Platform Evangelism, Microsoft
– In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.

Does Enterprise-Class Cloud Storage Really Exist?
Moe Kermani - CEO and President, Bycast
– This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.

Law in the Cloud - How Lawyers and Clients Both Benefit
Charley Moore - Founder & CEO, RocketLawyer.com
– This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.

Cloud Storage - Cutting Through the Hype
Cameron Bahar - Founder & CTO, ParaScale
– This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.

Case Study: Disaster Recovery in the Storage Cloud
Tony Langenstein - Director of Infrastructure, Iowa Health System
– This session will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Call 201 802-3021 or Click Here to Save $800!

Save $800

 Sponsorship Opportunities

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.





Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.


Video Coverage of Cloud Computing Expo

Jim Rymarczyk: Smarter Business Solutions Through Dynamic Infrastructure
Yousef A. Khalidi: Windows Azure
Martin Ingram: Why VDI?
Stephen Elliot: Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Conference & Expo 2009 West
Allstar Conference Faculty Lineup Will Include...


MARCELLO

Unisys

SHUGAR

Yahoo!

SARWAL

Oracle

COFFEE

Salesforce

KHAN

Sybase

BISCIGLIA

Cloudera

BRUNETTE

Sun

FEINBERG

EMC

NAUGES

Revevol

BORUFF

CSC

NEERDAELS

Yahoo!

SNEAD

Attorney-at-Law

EWE

Cenzic

SOLTERO

SpringSource

BAHAR

ParaScale

BISHOP

Adaptivity


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
virtualizationconference
2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Articles & Feature Stories
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of being reserved to the largest, most complex application stacks.
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driving the company’s cloud security strategy, roadmap and implementation in support of corporate innovation with a DevSecOps mindset.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Service practice, to discuss how the IoT has the potential to shrink the distance between the insurer and insured by providing increased knowledge of the behavior of customers, prospects and distributors in the context of their surrounding environment. Usage Based Insurance (UBI) within auto insurance ha...
NaviSite, Inc., a Time Warner Cable company, has opened a new enterprise-class data center located in Santa Clara, California. The new data center will enable NaviSite to meet growing demands for its enterprise-class Cloud and Managed Services from existing and new customers. This facility, which is owned by data center solution provider Digital Realty, will join NaviSite’s fabric of nine existing data centers across the U.S. and U.K., all of which are designed to provide a resilient, secure, high-performance environment for business applications and mission critical data.
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliable products, and build lasting, mutually beneficial relationships with customers.
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
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NaviSite, Inc., a Time Warner Cable company, has opened a new enterprise-class data center located in Santa Clara, California. The new data center will enable NaviSite to meet growing demands for its enterprise-class Cloud and Managed Services from existing and new customers. This facility, which is owned by data center solution provider Digital Realty, will join NaviSite’s fabric of nine existing data centers across the U.S. and U.K., all of which are designed to provide a resilient, secure, hi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and ot...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-cri...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add sc...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
There has been a lot of discussion recently in the DevOps space over whether there is a unique form of DevOps for large enterprises or is it just vendors looking to sell services and tools. In his session at DevOps Summit, Chris Riley, a technologist, discussed whether Enterprise DevOps is a unique species or not. What makes DevOps adoption in the enterprise unique or what doesn’t? Unique or not, what does this mean for adopting DevOps in enterprise size organizations? He also explored differe...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud-based data solutions providers have emerged that can buffer your organization from the complexities of this continuous data cleansing and management so that you’re free to focus on the end goal: actionable insight.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics arc...
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I recently had the opportunity to attend UI19 in Boston, a long-running conference focused on user experience design and ways to be more effective in a UX role as part of a larger team. One of the presentations in particular stuck with me as I returned to Boulder thinking about VictorOps and our evolution as an early stage startup. Presented by Kim Goodwin, her talk on Principles, Values, and Effective Design Teams touched on a number of challenges we’ve experienced first-hand here at VictorOps as we strive to balance the delivery of a great product with the necessity to move quickly, while...
It’s become easy to monitor applications that are deployed on hundreds of servers – thanks to the advances in application performance management tools. But the more data you collect the harder it is to visualize the health state in a way that a single dashboard tells you both the overall status as well as the problematic component. Eugene Turetsky (Dynatrace) and Stephan Levesque (SSQ Financial Group) shared their solution for monitoring large IT infrastructures that contain several hundred components that support SSQ’s most-critical applications running on a variety of technology stacks incl...
Exponential growth in data and information at hand is forcing organizations to rethink their business models. With the rise of digital channels (both as sales channel and marketing channel) the business environment is becoming more complicated and challenging, and the competition is intensifying. Firms are responding by setting up dedicated analytics (or information science or insights) divisions, or repositioning existing teams, to enable a culture of data-driven decision making. There has been significant momentum in recent years with rampant hiring of analytics talent. However, business nee...
​I had the chance to sit down with Lee Slaughter, Skytap's Manager of Information Security, to discuss security in the cloud, the efforts that make up a thorough due diligence when choosing a cloud provider, and how to keep up with external and internal threats to your business. Noel: Last year, Charles Babcock wrote a piece for InformationWeek on the list of the top 9 worst cloud security threats that was put out by the Cloud Security Alliance. As I read through them, I noticed that the threats were predominantly related to malicious insiders and outsiders, data breaches, denial of service a...
We explore how retailer Columbia Sportswear has made great strides in improving their business results through modernized IT, and where they expect to go next with their software-defined strategy. To learn more about the new wave of IT, we sat down with Suzan Pickett, Manager of Global Infrastructure Services at Columbia Sportswear in Portland, Oregon; Tim Melvin, Director of Global Technology Infrastructure at Columbia, and Carlos Tronco, Lead Systems Engineer at Columbia Sportswear. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Application experience aficionados take note: you have choices now. No longer are you constrained to just HTTP/1 with a side option of WebSockets or SPDY. HTTP/2 is also an option, one that like its SPDY predecessor brings with it several enticing benefits but is not without obstacles.

In fact, it is those obstacles that may hold back adoption according to IDG research, "Making the Journey to HTTP/2".  In the re...

Microservices, for the uninitiated, are essentially the decomposition of applications into multiple services. This decomposition is often based on functional lines, with related functions being grouped together into a service. While this may sound a like SOA, it really isn't, especially given that SOA was an object-centered methodology that focused on creating services around "nouns" like customer and product. Microservices, while certainly capable of being noun-based, are just as likely to be verb-based, that is to say, based on a functional grouping like "login" or "checkout." SOA was essent...
Perhaps not quite as clear-cut as a logical AND in the programmatic sense, but the age of the CEO as we once knew it could be over. There’s a simple reason for this, CIOs (and yes of course we do mean Chief Information Officers) are starting to run their operations as business entities in their own right. In no way detracting from the popular assertion that IT has to “progress from simply being a function in the business to now become a business enabling function in and of itself” (as the expression goes)… there’s an even deeper truth to realize.
Immutable infrastructure, which I think is more appropriately called disposable infrastructure, has been enjoying a reinvigorated life with the success of Dockers and containerization over the past year. Too, DevOps has played a role in resurrecting the notion of disposable infrastructure with its association with automation and the use of templates to automate everything from the acquisition to configuration to provisioning of, well, just about everything in the application data path.
DevOps was created to reduce many of these same conflicts and while DevOps has had several high-profile successes it still presents a challenge for larger organizations. Large enterprises managing mission-critical systems still have separate silos for development and operations. In this post I discuss how DevOps fits into the enterprise and what release managers can do to adapt and extend DevOps to meet the challenges present in larger businesses. First, I’m going to define DevOps. Then I’m going to discuss the impedance mismatch between DevOps and a larger enterprise. In conclusion I’m going...
Lou Gerstner became president of American Express in 1985 at the age of 43. He dismissed the speculation that his success was the product of being a workaholic. Gerstner said, “I hear that, and I can’t accept that. A workaholic can’t take vacations, and I take four weeks a year.” As I write this, I’m in Wyoming with the family enjoying Yellowstone and Jackson Hole thinking, “Can I somehow achieve the level of impact of Lou Gerstner with the right work-life balance?” What keeps people from having to cancel vacations, modifying schedules to take budget calls, or work while the family sleeps?...
We continue to see an increasing trend in cyber-attacks in line with the growth of new technologies, and enterprises have to protect themselves. It is critical for enterprises to devise their own measures to protect against cyber-attacks because any tolerance on this front is more than an IT issue but may affect the very existence and the business model of the enterprise. We have seen in a recent incident where a cyber-attack prevented a large enterprise from performing their basic business process.
IaaS will drive further consolidation among data center outsourcers and hosting providers. Why? Because the flexibility and cost advantage of IaaS cloud providers requires data center outsourcers and hosting providers to either adopt IaaS or move into niches. With standards driving down IaaS licenses and implementation costs, data center outsourcers and hosting providers could move into IaaS either on their own (which requires sufficient scale) or through partnerships. It's easy to imagine a net of partnering providers offering IaaS under a virtual umbrella as a standardized offering to custo...
Kenichi (Kevin) Mori is the director of Sony Electronics’ Security Systems Division, based in Park Ridge, New Jersey. He oversees business development and partnerships for the security group, which is part of Sony Electronics’ Professional Solutions of America group. He started his Sony career doing business-to -business sales and product marketing in China before moving to the security marketing division in Japan and then coming to the U.S. SecuritySolutionsWatch.com: Thank you for joining us today Kevin. Before discussing Sony's security capabilities in greater detail, please tell us about...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend the time metric, the DevOps cadence reinvents project scope, and cost metrics expand past software ...